Driving customer interactions with loyalty programs - SZTE Marketing Klub
2022. March 21.
The SZTE Marketing Club has prepared another exciting presentation for you!
Presenter:
Giulia Filoso, Head of Customer Success at ANTAVO Loyalty Management Platform located in Szeged
Topic intro:
It's so hard to stand out in the market nowdays. Delivering a unique, engaging customer experience is a must and loyalty programs are a great tool to achieve that. Step in the shoes of a marketer and let's discover together what are the key decisions a loyalty manager needs to make to build a great loyalty program. At Antavo, I lead the customer success team, which focuses on helping our clients achieving the best value out of our product, a loyalty management platform. I have seen and analysed numerous loyalty programs out there, some of which you probably know, and I look forward to sharing more of this experience with you!
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We continued our tradition of welcoming our newly admitted students to the University of Szeged’s Faculty of Business Administration and Management.
Under the guidance of Dr. Ildikó Pusztai-Varga, Director of International Affairs, and Melinda Kovács, International Relations Coordinator, the mentor team worked hard to make the freshmen’s transition as smooth as possible. The programs not only helped students become familiar with Szeged and university life but also strengthened the growing sense of community between mentors and first-year students.
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