Driving customer interactions with loyalty programs - SZTE Marketing Klub

Driving customer interactions with loyalty programs - SZTE Marketing Klub

The SZTE Marketing Club has prepared another exciting presentation for you!

Presenter:
Giulia Filoso, Head of Customer Success at ANTAVO Loyalty Management Platform located in Szeged

Topic intro:
It's so hard to stand out in the market nowdays. Delivering a unique, engaging customer experience is a must and loyalty programs are a great tool to achieve that. Step in the shoes of a marketer and let's discover together what are the key decisions a loyalty manager needs to make to build a great loyalty program. At Antavo, I lead the customer success team, which focuses on helping our clients achieving the best value out of our product, a loyalty management platform. I have seen and analysed numerous loyalty programs out there, some of which you probably know, and I look forward to sharing more of this experience with you!

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The Research and Corporate Readiness Hub (RCRH-SZTE) is a dynamic, student-led initiative aimed at bridging the gap between academic theory and real-world practice in economics, business, and finance.

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2025. December 03.

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