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The diversity of research at the Szeged Institute of Business Studies
The diversity of research at the Szeged Institute of Business Studies
Erszébet Hetesi, Zsófia Kürtösi (eds.): The diversity of research at the Szeged Institute of Business Studies
ISSN: 1588-8533
JATEPress, Szeged, 2011
- Contributors
- Preface
- Gábor Rekettye
The increasing importance of pricing - Erzsébet Hetesi – Balázs Révész
The role of relationship marketing and communication at public utility services in the process of market deregulation - Szabolcs Prónay – Erzsébet Hetesi – Zoltán Veres
Status based consumption in Hungary - Zoltán Majó – Balázs Révész
The role of collaborative filtering in marketing - Márton Vilmányi
The relationship performance in the field of university–industrial R&D cooperation - Szabolcs Imreh
Different motivations in the network co-operations of the small and medium enterprises - Péter Kuba – Éva Málovics
The contradictions of health service through reflection of the doctor-patient relationship - Beáta Vajda
Compliance and health behaviour in medical services - Péter Kovács
The elliptical model of multicollinearity and the Petres’ Red indicator - Erzsébet Hetesi – Zsófia Kürtösi
What is the value of a Hungarian degree? - Éva Málovics – György Málovics
Attitudes towards training in multinational companies
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