New Ideas in a Changing World of Business Management and Marketing
3rd Central European PhD Workshop on Economics and Business Studies
19th-20th March 2015, Szeged, Hungary
The workshop is open for all PhD students from Central European doctoral schools, working in the fields of business management and marketing. It offers specific training and provides an opportunity for interaction amongst senior and young researchers. We invite papers that aim at better understanding of the business marketing and non-business marketing, marketing research and methodology, IT and innovation in marketing, social media and marketing, public and nonprofit management, managing strategies, entrepreneurship, organizational development, networking and clustering of organizations, diversity and organizational culture.