Course topics:

The aim of the course “Advertising design in practice” is to provide students with practical knowledge and skills how to create basic advertising designs. Creating small designs and online advertisement creatives are essential in the field of business and marketing. The course provides basic insight into the aforementioned topics. Under the framework of the course, students would get an insight into the usage of non-copyrighted material, editing graphic vectors and online advertisement. The proposed schedule of the course is as follows:

1. Basics of color theory
2. Introduction of graphic software tools, acquisition of basic editing skills
3. Developing user skills for the used graphic software tools
4. Creating creatives
5. Creating and evaluating creatives

Faulkner, A., Chavez, C. (2017): Adobe Photoshop CC Classroom in a Book (2017 release) 1st Edition.

Wood, B. (2017): Adobe Illustrator CC Classroom in a Book (2017 release) 1st Edition.

Course objectives:

The objective of the agricultural and natural resource economics course in household behavior natural resource valuation technique is to provide students in economics with a systematic introduction to the basic concepts and issues in household behavioral economies and natural resource valuation methods and strengthen the theoretical and methodological knowledge, competences and level of independence in household behavioral and natural resource valuation analysis.

Course topics:

1. Define agricultural economics, household behavioral and/or Natural resource economics, the scope and role of household on the aforementioned economies; discuss the difference between explicit and implicit costs and discuss how the physical structure of the farm sector is changing.
2. Discuss how to collect a household data – determination unit of analysis, technique for estimation sampling frame and sample size, data collection procedures etc
3. Measurement and interpretation of elasticities and discuss the concept of own price, income and cross prose elasticity of demand in agricultural economics research. Illustrate the consequences of an inelastic demand for farm products.
4. Discuss the various methodological concepts in production possibilities frontier for productivity analysis in agricultural research;
   1. The non-parametric but deterministic approach (data envelopment approach and free disposal hull) and
   2. The parametric approach (stochastic frontier approach, distribution free approach and the thick frontier approach).
   3. New approaches such as Stochastic nonparametric frontier analysis, metafrontier production function and latent class frontier in stochastic.
   4. Use household data demonstrate how to estimate efficiency and inefficiency in a homogeneous and heterogeneous production technologies – Using STATA and LIMDEP statistical software
5. Discuss various methodological concepts to address households’ behavior in natural resource and product markets in the presence of risk and uncertainty –
   1. Various method of analyzing market participation behavior and demonstrate their application using STATA and LIMDEP statistical software
   2. Various method of natural resource valuation techniques (CVM, TCM and Hedonic valuation method) and demonstrate their applications

Debertin D. L. (2012). Agricultural Production Economics. In Agricultural Economics Textbook Gallery. Second edition Amazon Create space, Lexington. Available from: http://uknowledge.uky.edu/agecon_textbooks/1.

Aigner, D. J., Lovell, K. and Schmidt, P. (1977). Formulation and Estimation of Stochastic Frontier Production Function Models. Journal of Econometrics, Vol. 6: No. 1. 21–37.

Alvarez, A. and Corral, del J. (2010). Identifying different technologies using a latent class model: extensive versus intensive dairy farms. European Review of Agricultural Economics, Vol. 37. No. 2. 231–250.

Battese, G.E., Rao, P. and O’donnell, C. (2004). A metafrontier production function for estimation of technical efficiencies and technology gaps for firms operating under different technologies. Journal of Productivity Analysis Vol. 21. 91–103.

Goetz, S. J. (1992): A Selectivity Model of Household Food Marketing behavior in sub-Saharan Africa. American Journal of Agricultural Economics, 74, 2, 444–452.

Burke, W. J. – Myers, R. J. – Jayne, T. S. (2015): A triple-Hurdle Model of Production and Market Participation in Kenya’s Dairy Market. American Journal of Agricultural Economics, 97, 4, 1227–124.

Course topics:

1. Economy
   • Birth of the world economic system
   • Price Revolution
   • Forms of early modern commercial systems
   • Proto-industrialization
   • Industrial revolution
2. Society
   • Demographic system of early modern Europe
   • Nobles and gentlemen
   • The bourgeoisie
   • The peasantry
   • The marginal population
3. Settlements
   • Cities
   • Villages

Aims:

During the course we would like to develop the ability to formulate, investigate and discuss historically informed questions in a comparative and interdisciplinary perspective. The ability to identify and work with primary sources and secondary of historical study. The ability to design and use appropriate historical research strategies and techniques in a critical and reflexive manner. We pay special attention to develop ability to employ higher order-thinking skills such as analysis, synthesis and evaluation. Ability to locate, synthesize and critically evaluate literature relevant to the research topic. Ability to efficiently integrate theories, secondary and primary data, and advance an argument that is compelling, consistent and well-supported by relevant evidence. Ability to synthesize information determines a focal point, research question, and thesis statement; discern main line of argumentation. Ability to constructively and collaboratively participate in discussions and debates.

Essential reading:

Braudel, F. (1984): The Pesrpective of the World. Divisions of Space and Time in Europe. London William Collins Sons & Co Ltd, 699 p. ISBN 0 00 2 1 6 1 3 3 8,

Park, M. (2001): Early Modern Capitalism. Economic and Social Change in Europe. Routledge Publisher. London. ISBN 0-203-98895-7.

Persson, K. G. (2010): An Economic History of Europe. Cambridge University Press. Cambridge ISBN-13 978-0-521-54940-0, 253 p.

Musgrave, P. (1999): The Early Modern European Economy. Macmillan Press Ltd. London ISBN 0–333–69336–1, 236 p.

Course topics:

• Competitiveness – determinants, indicators, policies that affect competitiveness or determine factors of competition; Theories of market entry barriers and their handling; Introduction of micro policies that affect competition conditions
• The lack of EU-level common industrial policy(?); EU2020 programme; Example for local industrial development with horizontal perspectives
• The EU in international trade; Trade policy and development policy and their impact on partner countries; Trade policy in practice – customs union, TARIC system as a tool of positioning different players of the economy
• Competition regulation of the EU; Different competition and state aid policies as a factor of local economic possibilities; Introduction of highlighted competition distorting cases.
• Liberalization as a part of common competition regulation and as a consequence of internal market.
• Industrial, trade and competition aspects of Intellectual Property Regulation

Aims:

Students will:

• be able to understand the basics, the background and the logic of creating competition regulation instead of active industrial policy for the EU
• learn the methodology of evaluating different competition distorting situations
• be able to understand the impacts of micro level policies on the players of the not only EU economy

Essential reading:

Somosi, Sarolta (2008): Common trade, competition and industrial policies of the European Union. JATEPress, Szeged (ISBN: 978-963-482-877-7)

Recommended readings:

Motta, M. (2004): Competition Policy: Theory and Practice. Cambridge University Press, (ISBN: 9780521016919)

Cowling, K. (ed.) (2013): Industrial policy in Europe. Theoretical perspectives and practical proposals. Routledge, London. (ISBN-10: 0415204933, ISBN-13: 978-0415204934)

Carlton, D. W. – J. M. Perloff (2005): Modern industrial organization. Pearson/Addison Wesley. (ISBN: 0-321-22341-1)

Course topics:

• The concept of competitiveness: firms, countries, regional integrations.
• Drivers of competitiveness, competitive strategies.
• The role of human capital and technology in competitiveness.
• The role of institutions in competitiveness.
• Measuring competitiveness.
• The European integration process and its role in European competitiveness.
• Effects of the latest financial and economic crisis on the European economy. Crisis exit strategies, recovery, resilience, fragility.
• The EU’s challenges I: unemployment, youth unemployment, threat of jobless growth.
• The EUs challenges II: economic and monetary union – an unfinished construct.
• The EU’s challenges III: the internal competitiveness gap.
• Convergence vs. divergence. Core & periphery.
• Need for a 'competitiveness union'.

Aims (competencies):

Aim of the course is to give an insight into the unquestionable achievements of European integration, threatened by the imperfectness of the unfinished construct, especially within the monetary union. By accomplishing the course, students are expected to understand why there is no long-term competitiveness of the EU (or its member states) without EU-level solidarity manifesting in EU-level transfer schemes, further developed economic policy coordination, and strategies fostering EU-wide cooperation.

Essential reading:

Pelle, A. (2014): Varieties of Competition in Europe – What Implications for the EU Internal Market? (manuscript, publication forthcoming)

Recommended readings:

De Grauwe, P. (ed.) (2010): Dimensions of Competitiveness. CESifo Seminar Series. Cambridge: The MIT Press.

WEF (2014): The Europe 2020 Competitiveness Report: Building a More Competitive Europe. Geneva: World Economic Forum.

WEF (2014): Enhancing Europe’s Competitiveness – Fostering Innovation-driven Entrepreneurship in Europe. Geneva: World Economic Forum.

Course topics:

• The concept of competitiveness: firms, countries, regional integrations.
• Drivers of competitiveness, competitive strategies.
• The role of human capital and technology in competitiveness.
• The role of institutions in competitiveness.
• Measuring competitiveness.
• The European integration process and its role in European competitiveness.
• Effects of the latest financial and economic crisis on the European economy. Crisis exit strategies, recovery, resilience, fragility.
• The EU’s challenges I: unemployment, youth unemployment, threat of jobless growth.
• The EUs challenges II: economic and monetary union – an unfinished construct.
• The EU’s challenges III: the internal competitiveness gap.
• Convergence vs. divergence. Core & periphery.
• Need for a 'competitiveness union'.

Aims (competencies):

Aim of the course is to give an insight into the unquestionable achievements of European integration, threatened by the imperfectness of the unfinished construct, especially within the monetary union. By accomplishing the course, students are expected to understand why there is no long-term competitiveness of the EU (or its member states) without EU-level solidarity manifesting in EU-level transfer schemes, further developed economic policy coordination, and strategies fostering EU-wide cooperation.

Essential reading:

Pelle, A. (2014): Varieties of Competition in Europe – What Implications for the EU Internal Market? (manuscript, publication forthcoming)

Recommended readings:

De Grauwe, P. (ed.) (2010): Dimensions of Competitiveness. CESifo Seminar Series. Cambridge: The MIT Press.

WEF (2014): The Europe 2020 Competitiveness Report: Building a More Competitive Europe. Geneva: World Economic Forum.

WEF (2014): Enhancing Europe’s Competitiveness – Fostering Innovation-driven Entrepreneurship in Europe. Geneva: World Economic Forum.

Course topics:

• From the effective market hypothesis to the theory of complex systems, divergence between fundamental and market value, statistic based approaches: CAPM, APT
• Risk management in the 20th century, financial innovations, institutions of supervision and surveillance (PSZÁF, SEC, IMF)
• Modelling of cross correlations and extraordinary market events
• Impact of human factor on capital market - financial behaviourism, MiFID and Hungarian banking system
• Market bubbles since 1970s
• Anomalies on bond and currency markets
• Anomalies on stock and resource markets
• Fundamental analysis
• Technical analysis
• The role of pension funds - new pension orthodoxy, ageing and imbalances
• Lessons of subprime crisis

Aims:

The aim of this course is to provide students essential knowledge about the behaviour of capital markets under extraordinary circumstances. Students will be able to understand that the temporary failure of market efficiency leads to major mistakes in the financial innovations, as well as to biases risk management.

Bonanno, G. – Lillo, F. – Mantegna, R. (2001): Levels of complexity in financial markets. Physica A, 299, pp. 16-27.

Dunbar, N. (2001): Inventing Money: The Story of Long-term Capital Management and the Legends Behind it. John Wiley and Sons ISBN: 0471498114

Albeverio, S. – Jentsch, V. – Kantz, H. (2006): Extreme Events in Nature and Society. Springer

Barabási A-L. – Albert, R. (1999): Emergence of Scaling in Random Networks. Science, 286, 509

Watts, D. J. – Strogatz, S. H. (1998): Collective dynamics of 'small-world' networks. Nature, pp. 393, 440.

Christoffersen, P. F. (2012): Elements of Financial Risk Management, Second Edition, Academic Press, pp. 153-171.

Newman, M. E. J. (2005): Power laws, Pareto distributions and Zipf's law. Contemporary Physics 46, 5, pp. 323–351.

Kovács Gy. (2009): Financial Stability and the Banking System, or the Imbalance of the Intermediary System. Public Finance Quarterly, 54, 1, pp. 49-67

Kasch-Haroutounian, M. – Price, S. (2001): Volatility in the transition markets of Central Europe. Applied Financial Economics, 11, pp. 93-105

Heathcote, J. – Perri, F. (2004): Financial globalization and real regionalization. Journal of Financial Theory, 119, pp. 207-243

Course topics:

• Defining and classifying organizations. Types of entrepreneurship and institutions.
• The connection between controlling and management systems. Managerial difficulties, preparation for decision making.
• Approach and philosophy, methods of controlling. Managerial accounting, and the difference between controlling and managerial accounting. Expenses and cost management. Environmental controlling, project controlling and RR&Damp;D controlling. The system of Balanced Scorecard.
• Calculating and anticipating profit.

Aims:

The aim is to present the role, methodology and practice of controlling systems. Introducing cost and profit monitoring and calculating models.

Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.

Course topics:

• Defining and classifying organizations. Types of entrepreneurship and institutions.
• The connection between controlling and management systems. Managerial difficulties, preparation for decision making.
• Approach and philosophy, methods of controlling. Managerial accounting, and the difference between controlling and managerial accounting. Expenses and cost management. Environmental controlling, project controlling and RR&Damp;D controlling. The system of Balanced Scorecard.
• Calculating and anticipating profit.

Aims:

The aim is to present the role, methodology and practice of controlling systems. Introducing cost and profit monitoring and calculating models.

Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.

Objective of course:

The course introduces students the economic aspects of European integration. It gives a timely and a thematic overview of the major milestones and areas of economic integration. In our days, when European integration is facing the largest crisis ever, a crisis that is economic in nature and by now threatens one of the greatest achievements of integration, namely the euro, the apprehension of the contents of the course may provide significant assistant to the students in their basic understanding of the functioning of the European Union.

Course topics:

Introduction, basic concepts. The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism. The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986). Launch of the Single European Market (1993). Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999. The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester. The European Central Bank in the management of the Eurozone crisis. The banking union. Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid. The liberalisation process. The financial and economic crisis and competition policy: temporary framework vs. state aid reform. Services of general economic interest (SGEIs). The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union. Main trading partners. The EU as a single negotiating partner in the GATT/WTO. The impact of the GATT/WTO agreements on the development of the common trade policy.

Teaching methods:

The basic teaching method is lecturing, combined with various in-class assignments and occasional home works. All topics are reviewed with the help of series of questions closing the respective chapters of the teaching material. Exam is based on these questions.

Pelle, A. (2013): The Economic Fundamentals of European Integration. 2nd edition. University of Szeged.

Objective of course:

The course introduces students the economic aspects of European integration. It gives a timely and a thematic overview of the major milestones and areas of economic integration. In our days, when European integration is facing the largest crisis ever, a crisis that is economic in nature and by now threatens one of the greatest achievements of integration, namely the euro, the apprehension of the contents of the course may provide significant assistant to the students in their basic understanding of the functioning of the European Union.

Course topics:

Introduction, basic concepts. The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism. The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986). Launch of the Single European Market (1993). Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999. The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester. The European Central Bank in the management of the Eurozone crisis. The banking union. Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid. The liberalisation process. The financial and economic crisis and competition policy: temporary framework vs. state aid reform. Services of general economic interest (SGEIs). The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union. Main trading partners. The EU as a single negotiating partner in the GATT/WTO. The impact of the GATT/WTO agreements on the development of the common trade policy.

Teaching methods:

The basic teaching method is lecturing, combined with various in-class assignments and occasional home works. All topics are reviewed with the help of series of questions closing the respective chapters of the teaching material. Exam is based on these questions.

Pelle, A. (2013): The Economic Fundamentals of European Integration. 2nd edition. University of Szeged.

Course topics:

1. Basics of monetary cooperation and integration
2. The Treaty of Rome
3. 1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan.
4. Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System.
5. Changes in the world economy: deepening of cross-country co-operations. The Treaty of Maastricht.
6. Stages of Economic and Monetary Union. Introduction of the euro (1999-2002).
7. Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening.
8. The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system.
9. Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro.
10. Harmonizing monetary and fiscal policy. Which countries and why did not fulfil the Maastricht convergence criteria?
11. Demography as a balancing factor of the budget. Europe in a double trap.
12. The enlargement of the EU in 2004 and 2007. Characteristics of the enlarged EU. Entry of Slovenia into the euro-zone.
13. Crisis and its management in the EU

Aims:

Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.

Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2

Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1.

Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf

Course topics:

1. Basics of monetary cooperation and integration
2. The Treaty of Rome
3. 1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan.
4. Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System.
5. Changes in the world economy: deepening of cross-country co-operations. The Treaty of Maastricht.
6. Stages of Economic and Monetary Union. Introduction of the euro (1999-2002).
7. Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening.
8. The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system.
9. Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro.
10. Harmonizing monetary and fiscal policy. Which countries and why did not fulfil the Maastricht convergence criteria?
11. Demography as a balancing factor of the budget. Europe in a double trap.
12. The enlargement of the EU in 2004 and 2007. Characteristics of the enlarged EU. Entry of Slovenia into the euro-zone.
13. Crisis and its management in the EU

Aims:

Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.

Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2

Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1.

Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf

Course topics:

1. Basics of monetary cooperation and integration
2. The Treaty of Rome
3. 1968: The establishment of the Common Agricultural Policy and the Customs Policy of the EU. The Werner Plan.
4. Oil crises in the 1970s. Devaluation of the dollar, exchange rate fluctuations and enlargement, Attempt for harmonizing national currency policies. The European Monetary System.
5. Changes in the world economy: deepening of cross-country co-operations. The Treaty of Maastricht.
6. Stages of Economic and Monetary Union. Introduction of the euro (1999-2002).
7. Monetary integration in operation. 5 years of experience of the euro (1999-2004). Change of paradigm: enlargement instead of deepening.
8. The euro in international role. Connection among euro, dollar and yen. Is it possible for Asia to follow the example of the EU? The role of China in future’s currency system.
9. Effect of fundamentals of the dollar on international currency system and the exchange rate of the euro.
10. Harmonizing monetary and fiscal policy. Which countries and why did not fulfil the Maastricht convergence criteria?
11. Demography as a balancing factor of the budget. Europe in a double trap.
12. The enlargement of the EU in 2004 and 2007. Characteristics of the enlarged EU. Entry of Slovenia into the euro-zone.
13. Crisis and its management in the EU

Aims:

Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy.

Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2

Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1.

Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf

Course topics:

Review of the accounting regulations, accounting policies, and general valuation methodology.

Examining the most common economic events is financial accounting (acquisition, production, special entries).

Accounting of certain types of capital (definitions, classification, bookkeeping, valuation and the connection to financial statements).

Topics:

• property, plant and equipment,
• financial instruments,
• inventories,
• receivables,
• liabilities,
• types of equity.

Aims:

Students will be able to define and classify certain types of capital. They learn to compute historical cost, book value and record the most common economic events in the system of accounts.

Anthony R. – Hawkins D. – Merchant K. (2010): Accounting: text and cases. McGraw-Hill / Irwin 13th edition Part 2. ISBN 007337959X

Course topics:

The labour market – basic categories, indicators.

• The Hungarian labour market: trends after the transition, employment policy tools.
• Trends in the European Union.

The main human resource management activities: their roles, connections, functions. (Introduction to HRM.)

• Job analysis and job design (jog enlargement, job enrichment). The process, methods of data collection, job specification and job description.
• Job evaluation: goals, main methods, connections with the compensation systems.
• HR planning and recruitment: estimation of labour supply and demand. The internal and external recruitment.
• Selection process, different methods (tests, different types of interviews, AC), methodological problems (validity and reliability, failures in the selection process), employee retention, downsizing, outplacement.
• Performance appraisal systems, performance management. Goals, methods (individual, multiple-person evaluating methods, advantages and disadvantages of the techniques). Policies on who evaluates, when, how often. Potential problems in evaluations.
• Compensation and benefits. Different systems of payment. Benefits and services, the cafeteria system.
• Training and development, Career management (talent management).
• e-HRM.

Aims (competences):

One of the aims of the course is to provide students with analytical skills according to labour market trends. Another aim is to give an overview of human resource management activities of bigger companies.

Ivancevich, J. M. (2006): Human Resource Management. Boston, Mass: McGraw-Hill, ISBN 9780073137117

Armstrong, M. – Murlis, H. (2005): Reward Management. A Handbook of Remuneration Strategy and Practice. 5th ed. Kogan Page Business Books, ISBN-13: 978-0749439842

Dale, M. (1999): How to be a better interviewer? Hogyan készítsünk hatékony interjút? CO-NEX, ISBN: 963 8401 38 9

Fazekas K. – Molnár Gy. (2011): The Hungarian Labour Market. Review and Analysis. Budapest, Institute of Economics, National Employment Foundation. ISSN: 1785-8062

European Comission (2012): Employment and Social Development in Europe 2011, Luxembourg: Publications Office of the European Union, ISBN 978-92-79-16795-9

Course topics:

Notion of innovation: Relevance of innovation in the knowledge-based economy. Definition, source and types of innovation. The relation and differences between innovation and RR&Damp;D. Process and models of innovation, innovation strategy.

The innovative enterprise: The manifestation of innovation in the enterprise: the innovative enterprise. Foundation of enterprises for innovative goals, innovative entrepreneurs. Spin-off businesses.

Knowledge in the enterprise: Notion and types of knowledge. Generation, diffusion and utilization of knowledge in the enterprise.

The relevance and protection of Intellectual Property: Business impact of IPR. Patents, design patents, trademarks, copyrights, industrial design, geographical indications.

Patents and process of patenting: Role, process and conditions of patenting. Patent systems in the USA and EU. Worldwide patent protection (pacts, organizations). Hungarian patent system.

Utilization of IPR: The assignment and the licensing of IPR, especially patents.

IPR in practice: Protection and utilization of IPR in practice: examples.

Innovation performance of enterprises: Analyzing innovation performance of enterprises, techniques to measure and modes to increase innovation performance: benchmarking.

Innovation marketing: Tools to reach the goals of enterprises. The success of innovation output.

RR&Damp;D strategy of enterprises: R∧D collaboration of enterprises, the globalization of R∧D, outsourcing of R∧D activities abroad.

Aims (competences):

The aim of the course is to deal with relevant questions related to innovation on the level of enterprises. The course provides a framework to understand innovation and innovation process in enterprises, and to learn and analyze the innovation activity, the innovation potential and performance of enterprises, especially on the field of intellectual property rights.

Fagerberg, J. – Mowery, D. C. – Nelson, R. (2005): The Oxford Handbook of Innovation. Oxford University Press, New York. ISBN 978-0-19-926455-1

Trott, P. (2008): Innovation Management and New Product Development. Pearson Education, Harlow, UK. ISBN 978-0-273-713115-9

OECD (2005): Oslo Manual: Guidelines for collecting and interpreting innovation data. Third edition. OECD, Paris.

Course topics:

• International financial reporting systems and organizations of standard-setting and supervision.
• Harmonization procedures in international accounting, current events and outcomes.
• Structure and functions of the International Accounting Standards Board.
• Financial Reporting regulations of the European Union. EU and the International Financial Reporting Standards.
• Discussing the most important topics of reporting under the IFRS: Presentation of Financial Statements, Accounting Policies, Cash Flow, Revenue, Property, Plant and Equipment, Impairment of Assets, Government Assistance, Provisions, Contingent Liabilities and Contingent Assets, Intangible Assets, Inventories.

Aims:

Students will be able to:

• understand the harmonization process of international accounting
• identify the standard setting bodies and regulators of international financial reporting
• learn about the most important topics in IFRS reporting.

Essential readings:

International Financial Reporting Standards (2012) IFRS Foundation (selected standards) IFRSs in your pocket (2012) Deloitte: IASPlus.

Recommended reading:

Journal of International Accounting, Auditing & Taxation. Elsevier Inc NY Journals. ISSN: 1061 9518.

Course topics:

• Introduction into foreign exchange theory. The evolution of different monetary systems. Exchange rate policy, international interest rate policy, international capital flow, foreign exchange cooperation policy. Convertibility. The SDR and its role in international financial markets since its birth.
• Macroeconomics of foreign economic cooperation: international capital account. The roots of international financial imbalances.
• The monetary trilemma: independence and autonomy of the monetary policy. Primary goal of the monetary policy – price or exchange rate stability, reserve policy, sovereign wealth funds. Central bank operations on the yield curve – transmission mechanism. Importance and management of the funding liquidity.
• International financial and foreign exchange risks and currency crises. Forms of international capital flow (credit and non-credit instruments). The effect of globalization on international capital flow (financial liberalization, capital market integration). Foreign direct investment: aspects of destination. National and international regulative environment. Size and direction of international capital investments. The role of transnational companies.
• International crediting channels: government loans. The role of different financial institutions (IMF, BIS, the World Bank, EBRD, EIB). International credit markets: evolution until the debt crises in the 1970s. Adjustment to debt crises. Oil crises, direct financing, financial innovations in the 1950-1980s.
• International stock markets. Debt restructuring programs, the internal and external reasons behind debts.
• The European Monetary Integration from its birth until today. Optimal currency area theories. Exchange rate stability. The European Monetary System. Monetary policy in the European Union.

Aims:

Students will be able to understand the logics how domestic finances are effected by international frames.

Essential reading:

Michael Melvin - Stefan Norrbin 2013: International Money and Finance. Eighth Edition, Elsevier, ISBN: 0123852471

Krugman, Paul R., and Maurice Obstfeld 2011: International Economics: Theory and Policy. 9th Edition. Addison-Wesley , ISBN: 0132146657

Recommended readings:

ECB 2011: The monetary policy of the ECB (third edition, May 2011), http://www.ecb.int/pub/pdf/other/monetarypolicy2011en.pdf

FED 2011: The Federal Reserve System: Purposes and Functions, http://www.federalreserve.gov/pf/pf.htm

BIS 2011: Global liquidity – concept, measurement and policy implications, http://www.bis.org/publ/cgfs45.pdf

IMF 2000: Debt- and Reserve-Related Indicators of External Vulnerability, http://www.imf.org/external/np/pdr/debtres/debtres.pdf

IWG 2008: Sovereign Wealth Funds, Generally Accepted Principles and Practices — "Santiago Principles", http://www.iwg-swf.org/pubs/eng/santiagoprinciples.pdf

BoE: The transmission mechanism of monetary policy. Bank of England, the Monetary Policy Committee

Bean C. – Paustian A. – Taylor T. 2010: Monetary policy after the Fall. Federal Reserve Bank of Kansas City Annual Conference, Jackson Hole, Wyoming

ECB 2010: Monetary policy transmission in the Euro area, a decade after the introduction of the Euro. ECB Monthly Bulletin, May 2010, pp. 85-98

Hamori, S. – Hamori N. 2010: Introduction of the Euro and the Monetary Policy of the European Central Bank. World Scientific, Singapore

Obstfeld, M. – Shambaugh, J. C. – Taylor, A. M. 2005: The Trilemma in History: Tradeoffs Among Exchange Rates, Monetary Policies, and Capital Mobility. The Review of Economics and Statistics, vol. 87, no. 3, pp. 423-438

Course topics:

• The international financial environment:
  • Multinational financial management; International flow of funds; International financial markets; Exchange rate determination; Currency derivatives
• Exchange rate behavior:
• Government influence on exchange rates; International arbitrage and interest rate parity; Relationships between inflation, interest rates, and exchange rates

• Exchange rate risk management:

• Forecasting exchange rates; Measuring exposure to exchange rate fluctuations; Managing transaction exposure; Managing economic exposure and transaction exposure

• Long-term asset and liability management:

• Direct foreign investment; Multinational capital budgeting; Multinational restructuring; Country risk analysis; Multinational cost of capital and capital structure; Long-term financing

• Short-term asset and liability management:

• Financing international trade; Short-term financing; International cash management

Aims:

Students will be able to manage risk under global financial circumstances.

Essential readings:

Madura, Jeff 2000: International Financial Management. 6th edition, South-Western College Publishing, ISBN: 0324009550

Fabozzi, F. 2003: Capital markets: institutions and instruments. Prentice Hall. ISBN: 8120328108

Geert J Bekaert, Robert J. Hodrick 2011: International Financial Management (2nd Edition), Prentice Hall, ISBN: 0132162768

Course topics:

• New political economy and development economics
• Globalization and the catching-up of the emerging markets
• Economic transition in Central and Eastern Europe, and its interpretation in development economics
• Varieties of capitalism in Central and Eastern Europe
• Double challenges of globalization and Europe
• The role of European integration, the conditions of long run stability
• Interpretation of the Russian transformation in the new political economy
• Interpretation of the Chinese transformation in the new political economy
• Private property, regulation, and regulated markets
• Institutions and economic development

Aims:

Students will be able:

• to understand the economic transition in the post-socialist countries
• to learn and to apply institutional approach in economic analysis
• to understand economic trends in the European Union

Essential reading:

László Csaba (2007): The New Political Economy of Emerging Europe. Akadémai Kiadó, Budapest, ISBN: 978 963 05 8459 3

Recommended readings:

Bohle, D. - Greskovits, B. (2012): Capitalist Diversity on Europe’s Periphery. Cornell University Press, Ithaca and London, ISBN-10 0-8014-5110-8

Beáta Farkas (2011): The Central and Eastern European model of capitalism. Post-Communist Economies 23: (1) 15-34

The basic idea of the International Week course is that on the 10-11-12 April, 2018, in course of the 10th International Week of the Faculty of Economics, University of Szeged, students have the possibility to register for 4 minicourses in various fields of Economics and Business, taught in English, delivered by foreign guest lecturers from partner institutions of the Faculty.

By completing 4 minicourses (6 classes per course) from the provided list, students become eligible to earn the 5 credits of the International Week course.

The list of the minicourses will be finalized by the end of February, 2018.

Students registered for the International Week course do not have to attend their other regular classes on 10-11-12 April, 2018.

Course topics:

• Basics of social research
• The process of preparing a thesis
• Planning the research
• Exploring and using special literature
• Conceptualization, operationalization, measurement
• Qualitative field research
• Quantitative field research
• The case study method
• Sampling in social research
• The structure of a thesis

Aims (competences):

After the course students will be better equipped to carry out their work on their thesis based on proper social science research standards.

Babbie, E.R. (2010): The Practice of Social Research. 12th edition. Wadsworth, Belmont, CA, pp. 598, ISBN-13-978-0-495-59841-1

Murray, R. (2011): How to Write a Thesis. 3rd edition. McGraw-Hill, New York. pp. 325, ISBN-13: 978-0-33-524428-7

Course topics:

• Basics of social research
• The process of preparing a thesis
• Planning the research
• Exploring and using special literature
• Conceptualization, operationalization, measurement
• Qualitative field research
• Quantitative field research
• The case study method
• Sampling in social research
• The structure of a thesis

Aims (competences):

After the course students will be better equipped to carry out their work on their thesis based on proper social science research standards.

Babbie, E.R. (2010): The Practice of Social Research. 12th edition. Wadsworth, Belmont, CA, pp. 598, ISBN-13-978-0-495-59841-1

Murray, R. (2011): How to Write a Thesis. 3rd edition. McGraw-Hill, New York. pp. 325, ISBN-13: 978-0-33-524428-7

Course topics:

The basic idea, segments and features of the accounting information system. The most important terms and definitions in bookkeeping: assets and liabilities, capital, financial statements, economic events and their effects on the balance sheet. The bookkeeping and the profit and loss statement in theory and in practice. The system of accounts and the accounts framework.

The national and international regulation of accounting system. The financial statement in Hungary. Valuation principles and procedures (defining the acquisition cost and the book value). Valuation models (cost model, revaluation model, fair value model).

Aims:

The aim of the course is to entitle the students with the knowledge of understanding the most important terms of accounting and to introduce the bookkeeping of basic economic events.

Anthony R. – Hawkins D. – Merchant K. (2010): Accounting: text and cases. McGraw-Hill / Irwin 13th edition. Part 1. ISBN 007337959X

Course topics:

1. A model of consumer behaviour
2. The major factors influencing buyer behaviour (cultural, social, personal, psychological factors)
3. the processes of perception and learning
4. the role of motivation, attitudes, personality
5. the different decisions consumers have to make in a buying situation
6. methods of analysis of consumer behaviour
7. The buying decision process
8. The major types of consumer buying decisions
9. The relationship between the consumer buyer behaviour and the STP, product, price, distribution and promotional strategies

Aims:

Students will understand the cognitive, conative and affective processes that take place within the consumer decision making. They will learn how the different marketing activities affect the consumers’ behaviour.

Mowen, J. C. – Minor, M. S. (2001): Consumer behaviour a framework, Prentice Hall, ISBN 0130169722

Zaltman, G. (2003): How customers think, HBS Press, ISBN 1578518261

Blythe, J. (2007): Consumer Behaviour, Cengage Learning, ISBN: 1844803813

Course topics:

• Global social problems
• Global environmental problems
• Ecosystems and human well-being: ecosystem services
• The measurement of economic activity in orthodox economics (SNA) and its heterodox critiques
• Alternative well-being and sustainability indices (HDI, GS, ISEW/GPI, Ecological Footprint)
• Environmental problems in an orthodox perspective: externalities in environmental economics (Pigou, Coase)
• Microeconomic foundations of environmental policy (norms, taxes etc.)
• The tragedy of the commons and its solutions
• Introduction to environmental valuation methods

Aims:

After the course the students are going to have a basic overview of the most important topics of environmental economics.

Hanley, N. – Shogren, J.F. – White, B. (2001): Introduction to Environmental Economics. Oxford University Press, New York. pp. 350, ISBN 0-19-877595-4

Field, B.C. – Field, M.K. (2006): Environmental Economics. An Introduction. 4th edition, McGraw-Hill/Irwin, New York. pp. 503, ISBN 0-07-313751-0

Ostrom, E. (1990): Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge University Press, Cambridge, pp. 280, ISBN 0-521-40599-8

Course topics:

• Global social problems
• Global environmental problems
• Ecosystems and human well-being: ecosystem services
• The measurement of economic activity in orthodox economics (SNA) and its heterodox critiques
• Alternative well-being and sustainability indices (HDI, GS, ISEW/GPI, Ecological Footprint)
• Environmental problems in an orthodox perspective: externalities in environmental economics (Pigou, Coase)
• Microeconomic foundations of environmental policy (norms, taxes etc.)
• The tragedy of the commons and its solutions
• Introduction to environmental valuation methods

Aims:

After the course the students are going to have a basic overview of the most important topics of environmental economics.

Hanley, N. – Shogren, J.F. – White, B. (2001): Introduction to Environmental Economics. Oxford University Press, New York. pp. 350, ISBN 0-19-877595-4

Field, B.C. – Field, M.K. (2006): Environmental Economics. An Introduction. 4th edition, McGraw-Hill/Irwin, New York. pp. 503, ISBN 0-07-313751-0

Ostrom, E. (1990): Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge University Press, Cambridge, pp. 280, ISBN 0-521-40599-8

Course topics:

• The environment of management:
  • External environment: elements and analysing techniques.
  • Internal environment: corporate culture and other elements.
  • The turbulent changes in the organizational environment.
• Managerial functions:
  • Organizational goal setting and planning: hierarchy of goals, different planning techniques, steps of planning.
  • Structure and fundamentals of organizing: different forms of organizations (functional, divisional and matrix approach), special forms of organizations (virtual networks, holding, etc.)
  • Leading and decision making.
  • Controlling.
• Managers:
  • Managerial skills and managerial roles.
  • Tasks at different managerial levels.
• Innovation and change:
  • Changing workplaces.
  • Planned organizational change, types of changes.
  • Implementing change.
  • People and change.
• The evolution of management theory
  • From early management theories to the management concepts of the late 20th century.

Aims:

This is an introductory course designed as an overview of the theory and practice of management. The aim of the course is to introduce students to the basic management categories and theories.

Daft, R. L. – Marcic, D. (2007): Management: The New Workplace. Mason: Thompson ISBN-10: 0-324-42204-0

Jones, G. R. – George, J. M. (2010): Contemporary Management. McGraw-Hill, 7th edition, ISBN-10: 0078112699

Scott, W. R. (1998): Rational, Natural and Open Systems. Prentice-Hall, NJ, ISBN-10: 0132663546

Robbins, S. P. – Coulter, M. (2009): Management. 10th edition, Prentice Hall, ISBN-13: 9780132090711

Course topics:

• The environment of management:
  • External environment: elements and analysing techniques.
  • Internal environment: corporate culture and other elements.
  • The turbulent changes in the organizational environment.
• Managerial functions:
  • Organizational goal setting and planning: hierarchy of goals, different planning techniques, steps of planning.
  • Structure and fundamentals of organizing: different forms of organizations (functional, divisional and matrix approach), special forms of organizations (virtual networks, holding, etc.)
  • Leading and decision making.
  • Controlling.
• Managers:
  • Managerial skills and managerial roles.
  • Tasks at different managerial levels.
• Innovation and change:
  • Changing workplaces.
  • Planned organizational change, types of changes.
  • Implementing change.
  • People and change.
• The evolution of management theory
  • From early management theories to the management concepts of the late 20th century.

Aims:

This is an introductory course designed as an overview of the theory and practice of management. The aim of the course is to introduce students to the basic management categories and theories.

Daft, R. L. – Marcic, D. (2007): Management: The New Workplace. Mason: Thompson ISBN-10: 0-324-42204-0

Jones, G. R. – George, J. M. (2010): Contemporary Management. McGraw-Hill, 7th edition, ISBN-10: 0078112699

Scott, W. R. (1998): Rational, Natural and Open Systems. Prentice-Hall, NJ, ISBN-10: 0132663546

Robbins, S. P. – Coulter, M. (2009): Management. 10th edition, Prentice Hall, ISBN-13: 9780132090711

Course topics:

• Defining marketing, marketing environment, elements of the environment, b2c and b2b marketing
• Buying process, consumer behaviour,
• Segmentation, Targeting, Positioning
• Competition analysis
• Marketing research
• Elements of the marketing mix:
• Product, innovation, product lifecycle, branding
• Price, pricing process, strategy of pricing
• Place, Distribution, distribution channels, distribution chains
• Promotion, Communication model, communication-mix, media, advertisement, commercials
• Marketing planning tools and strategies
• Marketing management

Aims:

The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes.

Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1

Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741

Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415

Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098

Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035

Course topics:

• Defining marketing, marketing environment, elements of the environment, b2c and b2b marketing
• Buying process, consumer behaviour,
• Segmentation, Targeting, Positioning
• Competition analysis
• Marketing research
• Elements of the marketing mix:
• Product, innovation, product lifecycle, branding
• Price, pricing process, strategy of pricing
• Place, Distribution, distribution channels, distribution chains
• Promotion, Communication model, communication-mix, media, advertisement, commercials
• Marketing planning tools and strategies
• Marketing management

Aims:

The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes.

Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1

Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741

Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415

Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098

Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035

Course topics:

• Defining marketing, marketing environment, elements of the environment, b2c and b2b marketing
• Buying process, consumer behaviour,
• Segmentation, Targeting, Positioning
• Competition analysis
• Marketing research
• Elements of the marketing mix:
• Product, innovation, product lifecycle, branding
• Price, pricing process, strategy of pricing
• Place, Distribution, distribution channels, distribution chains
• Promotion, Communication model, communication-mix, media, advertisement, commercials
• Marketing planning tools and strategies
• Marketing management

Aims:

The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes.

Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1

Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741

Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415

Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098

Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035

Course topics:

• Growing importance of marketing channels, the marketing channel definition, the role of distribution policy.
• The channel participants.
• Developing the marketing channels, strategy, design, selecting the channel members.
• Managing the marketing channels, motivating and evaluating the channel members.
• Product issues, logistics and distribution in marketing channels, pricing and promotion.
• Retailing.
• Wholesaling.
• Electronic marketing channels.
• Direct marketing.
• International channel perspectives.

Aims:

Students present their understanding of distribution in marketing with working on case studies and making presentations in each topic for the seminars.

Rosenbloom, B. (2005): Marketing channels – A Management View, Thomson, ISBN 0324390874

Martin, C – Peck, H. (2003): Marketing logistics, Butterworth-Heinemann, Amsterdam, ISBN 0 7506 5224 1

Coughlan, A. – Anderson, E. – Stern, L. (2005): Marketing Channels, Prentice Hall, ISBN: 0131913468

Course topics:

• Growing importance of marketing channels, the marketing channel definition, the role of distribution policy.
• The channel participants.
• Developing the marketing channels, strategy, design, selecting the channel members.
• Managing the marketing channels, motivating and evaluating the channel members.
• Product issues, logistics and distribution in marketing channels, pricing and promotion.
• Retailing.
• Wholesaling.
• Electronic marketing channels.
• Direct marketing.
• International channel perspectives.

Aims:

Students present their understanding of distribution in marketing with working on case studies and making presentations in each topic for the seminars.

Rosenbloom, B. (2005): Marketing channels – A Management View, Thomson, ISBN 0324390874

Martin, C – Peck, H. (2003): Marketing logistics, Butterworth-Heinemann, Amsterdam, ISBN 0 7506 5224 1

Coughlan, A. – Anderson, E. – Stern, L. (2005): Marketing Channels, Prentice Hall, ISBN: 0131913468

Course topics:

• Marketing information systems
• Types of marketing research
• Secondary data collection and analysis
• Primary data collection methods
• Qualitative and quantitative research methods
• Trends and limitations of marketing research
• Marketing research plan and process
• Data and Information analysis

Aims:

The students will be able to understand and use the various methods of marketing research and data analysis, and will be able to plan and conduct marketing research in real life environment.

Malhotra N. K. (2011): Basic marketing research, 4th ed. Prentice Hall, ISBN 0132544482

Burns, A. C. – Bush, R. F. (2009): Marketing research, 6th ed. Prentice Hall, ISBN 0136027040

Malhotra N. K. (2009): Marketing research, Prentice Hall, ISBN 0136094236

Course topics:

• Marketing information systems
• Types of marketing research
• Secondary data collection and analysis
• Primary data collection methods
• Qualitative and quantitative research methods
• Trends and limitations of marketing research
• Marketing research plan and process
• Data and Information analysis

Aims:

The students will be able to understand and use the various methods of marketing research and data analysis, and will be able to plan and conduct marketing research in real life environment.

Malhotra N. K. (2011): Basic marketing research, 4th ed. Prentice Hall, ISBN 0132544482

Burns, A. C. – Bush, R. F. (2009): Marketing research, 6th ed. Prentice Hall, ISBN 0136027040

Malhotra N. K. (2009): Marketing research, Prentice Hall, ISBN 0136094236

Course topics:

• Theory of negotiating
  • Definition of negotiation. When we should and must not negotiate.
  • Possible types of partnership and situation: distributive or integrative bargaining.
  • Tangible and non-tangible elements in a bargaining situation. Stages of negotiation process.
• Distributive bargaining
  • Definitions and milestones in a distributive situation. Offensive strategies for bargaining. Tactics to gain benefits: strong and soft methods. How to defend a position. Working against strong methods.
• Integrative bargaining
  • Definitions of the integrative situation. How to recognize a possible win-win solution. Strategies to build up partnership. Tactics for value creation and identifying common goals.
• Assessments in negotiation
  • Possibilities to get the partner known: direct and indirect assessment. Strategies for direct assessment. Indirect assessment with observation. Gestures, signals, non-verbal leakage.
• International negotiations
  • Cultural differences in negotiation protocols. Conditions to consider during an inter-cultural negotiation. Tactics for international negotiation in different level of familiarity with local culture. Time management and documentation on high risk negotiations.

Aims:

The aim of the course is to introduce to the students strategies and basic practice of negotiation. Get familiar with the standard way of bargaining and make the individuals capable of developing their own successful methodology to asses and convince partners. The introduction contains international elements such as cultural differences and negotiation protocols.

Roy J. Lewicki -Bruce Barry - David A. Saunders: Essentials of Negotiation. Mcgraw – Hill International

Mark H. McCormack: What They Don’t Teach You at Harvard Business School. A Bantam Book

Desmond Morris: Manwatching. Triad/Panther Books

Course topics:

In our modern days delivering projects and handling a diverse project portfolio became a daily task for almost all of the enterprises. To become a competitive player on the job market, possessing all the relevant theoretical background about project management and individual project leading became an essential skill for an economist. Facing the challenges of project management in practice is the base on which the theoretical background should be built.

The topics of the course are not limited to the system of the EU-funded projects and the content is not focused on the administration and financial reporting tasks of projects (the latter is discussed in the framework of project management course).

The centre of this course is the pursuit and elaboration of creative and practical solutions for realistic problems related to real projects combining individual efforts with team work.

The students can get an insight to the most relevant differences and similarities of the idea-project-tender triangle, together with gaining deep knowledge about the project and project portfolio related concepts. The practical project leading experience is given by providing active role for the students in leading a real project.

The most important milestones are:

• clarification of the idea-project-tender triangle
• management of the project and project portfolio, its connection to the strategy
• first steps of project planning
• project development, connection to the financial resources
• risk management
• practical project leading

Aims:

Aims (competencies): After the course the students will be equipped with relevant knowledge on the role of projects and project leading in the framework of organisations. They will have the ability to define the desired project results based on a (strategic) goal, also to identify the key players determining the project’s success. The students will be capable of elaborating the performance plans and to assess the effects of the risk indicators. The project control toolkit and the diverse solution scale for the successful project coordination will be known. In this way, the students will have the ability to be effective member of any small or medium-sized project team on their own professional area..

Susanne Madsen (2015): The Power of Project Leadership: 7 Keys to Help You Transform from Project Manager to Project Leader, Kogan Page

Course topics:

In our modern days delivering projects and handling a diverse project portfolio became a daily task for almost all of the enterprises. To become a competitive player on the job market, possessing all the relevant theoretical background about project management and individual project leading became an essential skill for an economist. Facing the challenges of project management in practice is the base on which the theoretical background should be built.

The topics of the course are not limited to the system of the EU-funded projects and the content is not focused on the administration and financial reporting tasks of projects (the latter is discussed in the framework of project management course).

The centre of this course is the pursuit and elaboration of creative and practical solutions for realistic problems related to real projects combining individual efforts with team work.

The students can get an insight to the most relevant differences and similarities of the idea-project-tender triangle, together with gaining deep knowledge about the project and project portfolio related concepts. The practical project leading experience is given by providing active role for the students in leading a real project.

The most important milestones are:

• clarification of the idea-project-tender triangle
• management of the project and project portfolio, its connection to the strategy
• first steps of project planning
• project development, connection to the financial resources
• risk management
• practical project leading

Aims:

Aims (competencies): After the course the students will be equipped with relevant knowledge on the role of projects and project leading in the framework of organisations. They will have the ability to define the desired project results based on a (strategic) goal, also to identify the key players determining the project’s success. The students will be capable of elaborating the performance plans and to assess the effects of the risk indicators. The project control toolkit and the diverse solution scale for the successful project coordination will be known. In this way, the students will have the ability to be effective member of any small or medium-sized project team on their own professional area..

Susanne Madsen (2015): The Power of Project Leadership: 7 Keys to Help You Transform from Project Manager to Project Leader, Kogan Page

Course topics:

• Basics of project management.
• Concept of project and project management. Basic management activities in project management. Special aspects of donor-financed projects.
• Project Cycle Management (PCM).
• Principles of grants through the Structural Funds. Programmes and projects. Elements of the project cycle. Essentials of PCM. Methodology of PCM, applied techniques (problem tree, objective tree, activity tree). The Logical Framework Matrix (Logframe) as a tool for project planning (lines, columns, how to use the matrix). The project fiche.
• Implementation of projects.
• Planning of activities. Planning and management of human resource. Communication throughout the life of the project. Activities of the project manager in implementation: professional and administrational tasks. Closing of projects.
• Basic activities in EU-funded projects.
• Monitoring. Financial and physical monitoring, levels and types. The importance of indicators in project management, SMART indicators. Types of indicators (input, output, result and impact indicators). Basic indicators under certain priorities. Reasons for controlling, inner and outer control. Evaluation activities, types of evaluation (ex-ante, interim and ex-post evaluation).

Aims:

The aim of this course is to provide students essential knowledge about project management. Students will learn and execute the basics of project proposal writing, teamwork and dissemination trough a case study during the semester.

Imreh Sz. (2008): Management of EU-Funded Projects – Uniós projektek menedzselése. JATEPress, Szeged.

Imreh Sz. (2003): Some effects of the European Charter for SME’s in the South Great Plain Region. In Lengyel, I. (ed): Knowledge Transfer, Small and Medium-sized Enterprises, and Regional Development in Hungary. JATEPress, Szeged, pp. 193-210.

EC (2004): Project Cycle Management Guideline, Brussels, EuropeAid Cooperation Office. http://ec.europa.eu/europeaid/multimedia/publications/publications/manuals-tools/t101_en.htm

This course focuses on project planning, implementation, monitoring and evaluation. This time 0government and non- government organization are highly demanding experts with a knowledge of monitoring and impact evaluations. The course is organized into four major chapters. The first chapter is devoted to the basic concepts and cycles of a project. The second chapter deals with financial analysis and appraisal of projects. The third and the fourth chapters discuss the concepts of project monitoring and evaluation.

Course topics:

1. (6 hours) Chapter I: Basic Concepts
   1. Introduction
      1. The Project concepts
         • Definition of Project
         • Basic characteristics of a project
         • Classification of project
      2. The Project Cycle
         • Identification
         • Preparation and Analysis
         • Appraisal
         • Implementation
         • Monitoring and Evaluation
2. (8 hours) Chapter II: Financial Analysis and Appraisal of Projects
   1. Introduction
   2. Scope and Rationale
   3. Classification of Costs and Benefits
   4. The valuation of financial costs and benefits
   5. Financial Appraisal Criteria of Projects and Selection of Investments
      1. Non-discounted measures of project worth
      2. Discounted measures of project worth
3. (8 hours) Chapter III: Project Implementation, Monitoring and Evaluation
   1. Introduction: Monitoring and Evaluation Some Basics
      1. What is Monitoring and Evaluation
      2. Why monitoring and Evaluation
      3. Kinds of Monitoring and Evaluation
      4. Procedures in Monitoring and Evaluation
4. (6 hours) Chapter IV: Evaluation: Some Basics of impact evaluation
   1. Impact assessment basics
   2. Qualitative versus quantitative impact Assessments
   3. Quantitative Impact Assessment: Ex post versus Ex ante Impact Evaluation

Chandra, P. (2002) Projects: Planning, Analysis, Selection, Financing, Implementation and Review.

Gittinger, P. (1982) Economic Analysis of Agricultural Projects (World Bank) 2nd Edition.

Shahidur R., Gayatri b., and Hussain A. (2009) Handbook on Impact Evaluation Quantitative Methods and Practices.

James P. Lewis (2005) Project Planning, Scheduling & Control, 3rd Edition.

Potts, D. (2002) Project Planning and Analysis for Development.

Course topics:

The curriculum gives a comprehensive picture on the connection of public politics and the functioning of public finance, the audit of ensuring resources and of the realization of the expenditures – the financing of the central budget.

1. The economic role of the state and public politics; the most important substantive and direct goals of the fiscal policy and the related public funds and their management; the institutional system of public funds’ managements and the basic criteria of transparency and accountability of the financial operation.
2. Organizational arrangements, patterns of public financial management. Institutions active in public financial management, their operation, and the financing and control mechanisms. The operation of public financial management and of public finance in the current financial-economic crisis, and their role in mitigating the adverse social and economic impacts of the crisis;
3. Responsibilities and assigned tasks in the context of managing public property and implementing public services and development projects under PPP arrangements (with public and private funds and a mixed ownership structure)
4. Funding the operation of the political institutional system and the organizations in the non-governmental sector (political parties, classic NGOs and foundations) and the respective auditing practice.

Aims:

The aim of the course is to introduce students to the basic concepts of public finance and to the system of the state budget, with special emphasis on the relationship between fiscal and different departmental policies.

Cullis J. – Jones P. (1998): Public Finance and Public Choice, Oxford University Press, ISBN: 978-0198775799

Stiglitz, J. E. (2010): Economics of the Public Sector, W. W. Norton & Company, ISBN: 978-0393966510

Barr, N. (2004): Economics of the Welfare State, Oxford University Press, ISBN: 978-0199297818

Langdana, F. K. (2002): Macroeconomic Policy: Demystifying Monetary and Fiscal Policy, Springer, ISBN: 978-1441945969

Course topics:

• Research and development in a historic perspective:
  • the focus of European R&D in the 1950s and 1960s;
  • the focus of European R&D in the 1970s and 1980s;
  • major technological advancements in the 1980s and shift of focus;
  • R&D as a common policy of the EEC;
  • multiannual framework programmes;
  • EU-funded research projects;
  • common R&D and the cohesion objective.
• Knowledge-based society, Lisbon strategy, Europe 2020 strategy:
  • the concept of the knowledge-based society;
  • R&D&I objectives in the EU strategies;
  • GERD and BERD;
  • Innovative Union flagship initiative;
  • Horizon 2020.

Aims:

Students will be able to:

• understand the basic concepts in relation to research, technological development and innovation;
• identify the history, the institutional background, the financing and the perspectives of research, technological development and innovation in the EU;
• read and interpret the basic documents of the research and development policy of the EU.

Essential reading:

Buzás, N. – Csonka, L. – Csuhaj, K. – Kovács, T. – Vilmányi, R. (2008): Research and Development in the EU. JATEPress, Szeged. ISBN 978 963 482 877 8 – ISBN 978 963 482 880 8

Recommended readings:

Eurostat (2012): Science, Technology and Innovation in Europe. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-21874-3

European Commission (2012): European Competitiveness Report 2012: Reaping the Benefits of Globalization. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-26948-6

European Commission (2008): A more research-intensive and integrated European Research Area. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-10173-1

Course topics:

• Research and development in a historic perspective:
  • the focus of European R&D in the 1950s and 1960s;
  • the focus of European R&D in the 1970s and 1980s;
  • major technological advancements in the 1980s and shift of focus;
  • R&D as a common policy of the EEC;
  • multiannual framework programmes;
  • EU-funded research projects;
  • common R&D and the cohesion objective.
• Knowledge-based society, Lisbon strategy, Europe 2020 strategy:
  • the concept of the knowledge-based society;
  • R&D&I objectives in the EU strategies;
  • GERD and BERD;
  • Innovative Union flagship initiative;
  • Horizon 2020.

Aims:

Students will be able to:

• understand the basic concepts in relation to research, technological development and innovation;
• identify the history, the institutional background, the financing and the perspectives of research, technological development and innovation in the EU;
• read and interpret the basic documents of the research and development policy of the EU.

Essential reading:

Buzás, N. – Csonka, L. – Csuhaj, K. – Kovács, T. – Vilmányi, R. (2008): Research and Development in the EU. JATEPress, Szeged. ISBN 978 963 482 877 8 – ISBN 978 963 482 880 8

Recommended readings:

Eurostat (2012): Science, Technology and Innovation in Europe. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-21874-3

European Commission (2012): European Competitiveness Report 2012: Reaping the Benefits of Globalization. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-26948-6

European Commission (2008): A more research-intensive and integrated European Research Area. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-10173-1

Course topics:

• Trends of world economy and international trade flows with respect to the increasing role of services and products related to Intellectual Property (IP)
• Economic effects and results of IP protection regulation from theoretical aspect
• International regulatory background provided by the WTO considering the international trade of services (GATS) and the cross-border flow of IPs (TRIPS).
• Free movement of services within the EU; Services Directive; Regulation of professional services and business-related services; Liberalization of different services.
• EU-level regulation of IP, European Patent System
• IP protection and its competition distorting effects

Aims:

Students will:

• be able to understand the basics, the background and the logic and decide whether it is necessary to regulate these fields of economies or not.
• learn thinking in complex systems with respect to different interests in order to evaluate the outcomes of IP and competition regulation through the processing of chosen case studies.

Essential reading:

Stern, R. M. (ed.) (2001): Services in the International Economy. University of Michigan. (ISBN: 0-472-11217-1) – relevant articles

Korah, V. (2006): Intellectual property rights and the EC competition rules. Oxford. (ISBN-10: 184113614X, ISBN-13: 978-1841136141), relevant articles.

Recommended readings:

Motta, M. (2004): Competition Policy: Theory and Practice. Cambridge University Press (ISBN: 9780521016919)

Pugatch, M. P. (ed.) (2006): The Intellectual Property Debate. Perspectives from Law, Economics and Political Economy. Edward Elgar Publishing Limited. (ISBN-10: 1-84542-038-1, ISBN-13: 978-1-84542-038-3)

Course topics:

• Basic terms, use of database
• Descriptive statistics (tables, charts, PIVOT)
• Descriptive statistics (measures of central tendencies, dispersion)
• Concentration, skewness
• Value-, price- and quantity indices
• Time series I. (ratios, means, grow rate, increment of growth)
• Time series II. (trend, seasonality)

Aims:

Improve your statistical literacy

In the case of a given problem

• Identify the applicability of statistics as a way of solution
• Identify the applicable statistical methods
• Interpretation of the data and results

Course topics:

• Sampling methods, point estimates, confidence intervals (Population mean, proportion); number of elements for the sample; Stratified sample
• Basis of using SPSS (view, menu, measure of variables, descriptive statistics), creating database from questionnaires
• Hypothesis testing (standard deviation, population mean, proportion) (One-sample, two sample)
• Analysis of variance, crosstabs
• Correlation analysis (rank correlation, linear correlation, correlation matrix)
• Regression analysis

Aims:

Improve your statistical literacy

In the case of a given problem

• Identify the applicability of statistics as a way of solution
• Identify the applicable statistical methods
• Interpretation of the data and results

Course topics:

• Different views of success.
• Objective, subjective and complex models of success.
• The main directions of changes in the organizational environment.
• Basic concepts of strategic management: what is strategic management, the development of strategic thinking, the frameworks of organizational strategy.
• The structure of the strategic plan. The logic of strategic planning. Managing strategic planning process.
• Analyzing organizational environment: macro environment, economic branches, micro environment, internal environment.
• The integration of strategic analysis: SWOT and strategic mapping.
• Basic strategies: organizational strategies, strategies of economic branches.
• Strategic decisions: what are strategic decisions? What influence the strategic decision-making? The process of strategic decision-making.
• Decision methods and models.
• Managing strategy: organizing tasks, leadership tasks, strategic controlling tasks.

Aims:

Students will be able to:

• understand the logics of strategic thinking
• learn the basic methods of strategic analysis
• identify the basic strategies, strategic frames
• learn the main topics of strategic management

Mintzberg, H. – Ahlstrand, B. – Lampel, J. (1998): Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. 416 pages, Free Press, ISBN – 10: 0684847434

Kim, W. Ch. – Mauborgne, R. (2005): Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, ISBN: 978-1-4221-4798-6

Christensen, C. M. – Raynor, M. E. (2003): The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business School Press, ISBN: 1-57851-852-0

Kaplan, R. S. – Norton, D. P. (2000): The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business School Press, ISBN: 1-57851-250-6

Course topics:

• Different views of success.
• Objective, subjective and complex models of success.
• The main directions of changes in the organizational environment.
• Basic concepts of strategic management: what is strategic management, the development of strategic thinking, the frameworks of organizational strategy.
• The structure of the strategic plan. The logic of strategic planning. Managing strategic planning process.
• Analyzing organizational environment: macro environment, economic branches, micro environment, internal environment.
• The integration of strategic analysis: SWOT and strategic mapping.
• Basic strategies: organizational strategies, strategies of economic branches.
• Strategic decisions: what are strategic decisions? What influence the strategic decision-making? The process of strategic decision-making.
• Decision methods and models.
• Managing strategy: organizing tasks, leadership tasks, strategic controlling tasks.

Aims:

Students will be able to:

• understand the logics of strategic thinking
• learn the basic methods of strategic analysis
• identify the basic strategies, strategic frames
• learn the main topics of strategic management

Mintzberg, H. – Ahlstrand, B. – Lampel, J. (1998): Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. 416 pages, Free Press, ISBN – 10: 0684847434

Kim, W. Ch. – Mauborgne, R. (2005): Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, ISBN: 978-1-4221-4798-6

Christensen, C. M. – Raynor, M. E. (2003): The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business School Press, ISBN: 1-57851-852-0

Kaplan, R. S. – Norton, D. P. (2000): The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business School Press, ISBN: 1-57851-250-6

Course topics:

• Short insight into world economy: its development, stages, actual questions and problems of world economy
• World economics: economic openness, trans-nationalization of economic processes and relations, interdependence, economic development – development economics, economic growth and its critics, economic development
• Open economy macroeconomics: international trade, tools of foreign trade policy, main trends of international economics, specialisation in the field of international division of labour, international trade
• Development of international economic relationships: the international economic system and its institutions following World War II. (GATT/WTO, IMF, World Bank), changes and challenges in the end of 20th century
• The birth of EEC: the background of its present unique role, the position and competitiveness of the EU within global economy
• The role of EU within global economy: environmental thinking, social model, competition policy
• The EU and its development policy, European Foreign Direct Investments
• Challenges faced by the EU – The future of the EU
• World economic and financial crisis – crisis of the euro zone?

Aims:

The interpretation of world economic processes and related information will be easier with such a brief insight into the basic relations of world economy. The course’s aim is to induce autonomous deliverance based on the heard updated information about global economy and the EU as well.

Krugman, P. R. – Obstfeld, M. (1994): International Economics: Theory and Policy. HarperCollins, New York, 795 p., ISBN 0 673 52186 9 – certain chapters

Stiglitz, J. E. (2010): Freefall: America, free markets and the sinking of the world economy. New York, N.Y, Norton, 443 p; ISBN 978 0 393 33895 9

O'Mahony, M. – van Ark, B. (eds) (2003): EU productivity and competitiveness: an industry perspective: can Europe resume the catching-up process? European Commission. – Luxembourg: Office for Official Publications of the European Communities, 273 p., ISBN 92 894 6303 1

Baron L. Whitley (ed.) (2010): European Response to the Financial Crisis. Nova Science, New York, N.Y. 119 p., ISBN 978 1 60876 817 2

European Competitiveness Report 2011 - Commission staff working document SEC(2011) 1188 / European Commission. Luxembourg: Office for Official Publications of the European Communities, 237 p.; ISBN 978 92 79 21691 6