Event Calendar
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April 19.12:00 - 12:00
Course title: ADVERTISING DESIGN IN PRACTICE |
Course description: |
Course topics: The aim of the course “Advertising design in practice” is to provide students with practical knowledge and skills how to create basic advertising designs. Creating small designs and online advertisement creatives are essential in the field of business and marketing. The course provides basic insight into the aforementioned topics. Under the framework of the course, students would get an insight into the usage of non-copyrighted material, editing graphic vectors and online advertisement. The proposed schedule of the course is as follows:
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Literature: |
Faulkner, A., Chavez, C. (2017): Adobe Photoshop CC Classroom in a Book (2017 release) 1st Edition. Wood, B. (2017): Adobe Illustrator CC Classroom in a Book (2017 release) 1st Edition. |
Course title: AGRICULTURAL ECONOMIES AND/OR NATURAL RESOURCE ECONOMIES |
Course description: |
Course objectives: The objective of the agricultural and natural resource economics course in household behavior natural resource valuation technique is to provide students in economics with a systematic introduction to the basic concepts and issues in household behavioral economies and natural resource valuation methods and strengthen the theoretical and methodological knowledge, competences and level of independence in household behavioral and natural resource valuation analysis. Course topics:
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Literature: |
Debertin D. L. (2012). Agricultural Production Economics. In Agricultural Economics Textbook Gallery. Second edition Amazon Create space, Lexington. Available from: http://uknowledge.uky.edu/agecon_textbooks/1. Aigner, D. J., Lovell, K. and Schmidt, P. (1977). Formulation and Estimation of Stochastic Frontier Production Function Models. Journal of Econometrics, Vol. 6: No. 1. 21–37. Alvarez, A. and Corral, del J. (2010). Identifying different technologies using a latent class model: extensive versus intensive dairy farms. European Review of Agricultural Economics, Vol. 37. No. 2. 231–250. Battese, G.E., Rao, P. and O’donnell, C. (2004). A metafrontier production function for estimation of technical efficiencies and technology gaps for firms operating under different technologies. Journal of Productivity Analysis Vol. 21. 91–103. Goetz, S. J. (1992): A Selectivity Model of Household Food Marketing behavior in sub-Saharan Africa. American Journal of Agricultural Economics, 74, 2, 444–452. Burke, W. J. – Myers, R. J. – Jayne, T. S. (2015): A triple-Hurdle Model of Production and Market Participation in Kenya’s Dairy Market. American Journal of Agricultural Economics, 97, 4, 1227–124. |
Course title: BIRTH OF WORLD ECONOMY SYSTEM: 12TH-19TH CENTURIES |
Course description: |
Course topics:
Aims: During the course we would like to develop the ability to formulate, investigate and discuss historically informed questions in a comparative and interdisciplinary perspective. The ability to identify and work with primary sources and secondary of historical study. The ability to design and use appropriate historical research strategies and techniques in a critical and reflexive manner. We pay special attention to develop ability to employ higher order-thinking skills such as analysis, synthesis and evaluation. Ability to locate, synthesize and critically evaluate literature relevant to the research topic. Ability to efficiently integrate theories, secondary and primary data, and advance an argument that is compelling, consistent and well-supported by relevant evidence. Ability to synthesize information determines a focal point, research question, and thesis statement; discern main line of argumentation. Ability to constructively and collaboratively participate in discussions and debates. |
Literature: |
Essential reading: Braudel, F. (1984): The Pesrpective of the World. Divisions of Space and Time in Europe. London William Collins Sons & Co Ltd, 699 p. ISBN 0 00 2 1 6 1 3 3 8, Park, M. (2001): Early Modern Capitalism. Economic and Social Change in Europe. Routledge Publisher. London. ISBN 0-203-98895-7. Persson, K. G. (2010): An Economic History of Europe. Cambridge University Press. Cambridge ISBN-13 978-0-521-54940-0, 253 p. Musgrave, P. (1999): The Early Modern European Economy. Macmillan Press Ltd. London ISBN 0–333–69336–1, 236 p. |
Course title: COMPETITION, TRADE AND INDUSTRIAL POLICY OF THE EU |
Course description: |
Course topics:
Aims: Students will:
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Literature: |
Essential reading: Somosi, Sarolta (2008): Common trade, competition and industrial policies of the European Union. JATEPress, Szeged (ISBN: 978-963-482-877-7) Recommended readings: Motta, M. (2004): Competition Policy: Theory and Practice. Cambridge University Press, (ISBN: 9780521016919) Cowling, K. (ed.) (2013): Industrial policy in Europe. Theoretical perspectives and practical proposals. Routledge, London. (ISBN-10: 0415204933, ISBN-13: 978-0415204934) Carlton, D. W. – J. M. Perloff (2005): Modern industrial organization. Pearson/Addison Wesley. (ISBN: 0-321-22341-1) |
Course title: COMPETITIVENESS IN THE EU |
Course description: |
Course topics:
Aims (competencies): Aim of the course is to give an insight into the unquestionable achievements of European integration, threatened by the imperfectness of the unfinished construct, especially within the monetary union. By accomplishing the course, students are expected to understand why there is no long-term competitiveness of the EU (or its member states) without EU-level solidarity manifesting in EU-level transfer schemes, further developed economic policy coordination, and strategies fostering EU-wide cooperation. |
Literature: |
Essential reading: Pelle, A. (2014): Varieties of Competition in Europe – What Implications for the EU Internal Market? (manuscript, publication forthcoming) Recommended readings: De Grauwe, P. (ed.) (2010): Dimensions of Competitiveness. CESifo Seminar Series. Cambridge: The MIT Press. WEF (2014): The Europe 2020 Competitiveness Report: Building a More Competitive Europe. Geneva: World Economic Forum. WEF (2014): Enhancing Europe’s Competitiveness – Fostering Innovation-driven Entrepreneurship in Europe. Geneva: World Economic Forum. |
Course title: COMPETITIVENESS IN THE EU |
Course description: |
Course topics:
Aims (competencies): Aim of the course is to give an insight into the unquestionable achievements of European integration, threatened by the imperfectness of the unfinished construct, especially within the monetary union. By accomplishing the course, students are expected to understand why there is no long-term competitiveness of the EU (or its member states) without EU-level solidarity manifesting in EU-level transfer schemes, further developed economic policy coordination, and strategies fostering EU-wide cooperation. |
Literature: |
Essential reading: Pelle, A. (2014): Varieties of Competition in Europe – What Implications for the EU Internal Market? (manuscript, publication forthcoming) Recommended readings: De Grauwe, P. (ed.) (2010): Dimensions of Competitiveness. CESifo Seminar Series. Cambridge: The MIT Press. WEF (2014): The Europe 2020 Competitiveness Report: Building a More Competitive Europe. Geneva: World Economic Forum. WEF (2014): Enhancing Europe’s Competitiveness – Fostering Innovation-driven Entrepreneurship in Europe. Geneva: World Economic Forum. |
Course title: COMPLEXITIES ON CAPITAL MARKETS |
Course description: |
Course topics:
Aims: The aim of this course is to provide students essential knowledge about the behaviour of capital markets under extraordinary circumstances. Students will be able to understand that the temporary failure of market efficiency leads to major mistakes in the financial innovations, as well as to biases risk management. |
Literature: |
Bonanno, G. – Lillo, F. – Mantegna, R. (2001): Levels of complexity in financial markets. Physica A, 299, pp. 16-27. Dunbar, N. (2001): Inventing Money: The Story of Long-term Capital Management and the Legends Behind it. John Wiley and Sons ISBN: 0471498114 Albeverio, S. – Jentsch, V. – Kantz, H. (2006): Extreme Events in Nature and Society. Springer Barabási A-L. – Albert, R. (1999): Emergence of Scaling in Random Networks. Science, 286, 509 Watts, D. J. – Strogatz, S. H. (1998): Collective dynamics of 'small-world' networks. Nature, pp. 393, 440. Christoffersen, P. F. (2012): Elements of Financial Risk Management, Second Edition, Academic Press, pp. 153-171. Newman, M. E. J. (2005): Power laws, Pareto distributions and Zipf's law. Contemporary Physics 46, 5, pp. 323–351. Kovács Gy. (2009): Financial Stability and the Banking System, or the Imbalance of the Intermediary System. Public Finance Quarterly, 54, 1, pp. 49-67 Kasch-Haroutounian, M. – Price, S. (2001): Volatility in the transition markets of Central Europe. Applied Financial Economics, 11, pp. 93-105 Heathcote, J. – Perri, F. (2004): Financial globalization and real regionalization. Journal of Financial Theory, 119, pp. 207-243 |
Course title: CONTROLLING |
Course description: |
Course topics:
Aims: The aim is to present the role, methodology and practice of controlling systems. Introducing cost and profit monitoring and calculating models. |
Literature: |
Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press. |
Course title: CONTROLLING |
Course description: |
Course topics:
Aims: The aim is to present the role, methodology and practice of controlling systems. Introducing cost and profit monitoring and calculating models. |
Literature: |
Kaplan, R. S. – Norton, D. P. (1996): The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press. |
Course title: ECONOMIC FUNDAMENTALS OF EUROPEAN INTEGRATION |
Course description: |
Objective of course: The course introduces students the economic aspects of European integration. It gives a timely and a thematic overview of the major milestones and areas of economic integration. In our days, when European integration is facing the largest crisis ever, a crisis that is economic in nature and by now threatens one of the greatest achievements of integration, namely the euro, the apprehension of the contents of the course may provide significant assistant to the students in their basic understanding of the functioning of the European Union. Course topics: Introduction, basic concepts. The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism. The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986). Launch of the Single European Market (1993). Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999. The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester. The European Central Bank in the management of the Eurozone crisis. The banking union. Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid. The liberalisation process. The financial and economic crisis and competition policy: temporary framework vs. state aid reform. Services of general economic interest (SGEIs). The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union. Main trading partners. The EU as a single negotiating partner in the GATT/WTO. The impact of the GATT/WTO agreements on the development of the common trade policy. Teaching methods: The basic teaching method is lecturing, combined with various in-class assignments and occasional home works. All topics are reviewed with the help of series of questions closing the respective chapters of the teaching material. Exam is based on these questions. |
Literature: |
Pelle, A. (2013): The Economic Fundamentals of European Integration. 2nd edition. University of Szeged. |
Course title: ECONOMIC FUNDAMENTALS OF EUROPEAN INTEGRATION |
Course description: |
Objective of course: The course introduces students the economic aspects of European integration. It gives a timely and a thematic overview of the major milestones and areas of economic integration. In our days, when European integration is facing the largest crisis ever, a crisis that is economic in nature and by now threatens one of the greatest achievements of integration, namely the euro, the apprehension of the contents of the course may provide significant assistant to the students in their basic understanding of the functioning of the European Union. Course topics: Introduction, basic concepts. The levels of economic integration: bilateral trade agreement, multilateral trade agreement, free trade area, customs union, common market, the single European market, the economic and monetary union, political union / federalism. The steps of the European economic integration: Treaty of Rome (1957), customs union (1968), White Book on the Single European Market (1985) and the Single European Act (1986). Launch of the Single European Market (1993). Preparation for the common currency (1990-1999), the European Economic and Monetary Union since 1999. The impact of the global financial and economic crisis on the EU and the Eurozone: European recovery plan, ESM, EFSF, European semester. The European Central Bank in the management of the Eurozone crisis. The banking union. Competition regulation in the single European market: restrictive agreements, dominant position, concentration of undertakings, state aid. The liberalisation process. The financial and economic crisis and competition policy: temporary framework vs. state aid reform. Services of general economic interest (SGEIs). The common trade policy: schemes, system of preferences, the Community Customs Code, the functioning of the customs union. Main trading partners. The EU as a single negotiating partner in the GATT/WTO. The impact of the GATT/WTO agreements on the development of the common trade policy. Teaching methods: The basic teaching method is lecturing, combined with various in-class assignments and occasional home works. All topics are reviewed with the help of series of questions closing the respective chapters of the teaching material. Exam is based on these questions. |
Literature: |
Pelle, A. (2013): The Economic Fundamentals of European Integration. 2nd edition. University of Szeged. |
Course title: EUROPEAN ECONOMIC AND MONETARY UNION |
Course description: |
Course topics:
Aims: Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Literature: |
Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2 Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1. Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf |
Course title: EUROPEAN ECONOMIC AND MONETARY UNION |
Course description: |
Course topics:
Aims: Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Literature: |
Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2 Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1. Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf |
Course title: EUROPEAN ECONOMIC AND MONETARY UNION |
Course description: |
Course topics:
Aims: Aim of the course is to introduce the history, the institutional background, the financing and the perspectives of the EU policy. |
Literature: |
Botos K. (2008): European Economic and Monetary Union. JATEPress ISBN 978-963-482-879-2 Kovacs, A. – Halmosi P. (2012): Similarities and Differences in European Crisis Management. Public Finance Quarterly,1. Darvas Zs. – Szapáry Gy. (2008): Euro area enlargement and euro adoption strategy, European Commission - Economic and Financial Affairs. http://econ.core.hu/file/download/szeminarium/publication12093_en.pdf |
Course title: FINANCIAL ACCOUNTING |
Course description: |
Course topics: Review of the accounting regulations, accounting policies, and general valuation methodology. Examining the most common economic events is financial accounting (acquisition, production, special entries). Accounting of certain types of capital (definitions, classification, bookkeeping, valuation and the connection to financial statements). Topics:
Aims: Students will be able to define and classify certain types of capital. They learn to compute historical cost, book value and record the most common economic events in the system of accounts. |
Literature: |
Anthony R. – Hawkins D. – Merchant K. (2010): Accounting: text and cases. McGraw-Hill / Irwin 13th edition Part 2. ISBN 007337959X |
Course title: HUMAN RESOURCE MANAGEMENT |
Course description: |
Course topics: The labour market – basic categories, indicators.
The main human resource management activities: their roles, connections, functions. (Introduction to HRM.)
Aims (competences): One of the aims of the course is to provide students with analytical skills according to labour market trends. Another aim is to give an overview of human resource management activities of bigger companies. |
Literature: |
Ivancevich, J. M. (2006): Human Resource Management. Boston, Mass: McGraw-Hill, ISBN 9780073137117 Armstrong, M. – Murlis, H. (2005): Reward Management. A Handbook of Remuneration Strategy and Practice. 5th ed. Kogan Page Business Books, ISBN-13: 978-0749439842 Dale, M. (1999): How to be a better interviewer? Hogyan készítsünk hatékony interjút? CO-NEX, ISBN: 963 8401 38 9 Fazekas K. – Molnár Gy. (2011): The Hungarian Labour Market. Review and Analysis. Budapest, Institute of Economics, National Employment Foundation. ISSN: 1785-8062 European Comission (2012): Employment and Social Development in Europe 2011, Luxembourg: Publications Office of the European Union, ISBN 978-92-79-16795-9 |
Course title: INNOVATION IN PRACTICE |
Course description: |
Course topics: Notion of innovation: Relevance of innovation in the knowledge-based economy. Definition, source and types of innovation. The relation and differences between innovation and RR&Damp;D. Process and models of innovation, innovation strategy. The innovative enterprise: The manifestation of innovation in the enterprise: the innovative enterprise. Foundation of enterprises for innovative goals, innovative entrepreneurs. Spin-off businesses. Knowledge in the enterprise: Notion and types of knowledge. Generation, diffusion and utilization of knowledge in the enterprise. The relevance and protection of Intellectual Property: Business impact of IPR. Patents, design patents, trademarks, copyrights, industrial design, geographical indications. Patents and process of patenting: Role, process and conditions of patenting. Patent systems in the USA and EU. Worldwide patent protection (pacts, organizations). Hungarian patent system. Utilization of IPR: The assignment and the licensing of IPR, especially patents. IPR in practice: Protection and utilization of IPR in practice: examples. Innovation performance of enterprises: Analyzing innovation performance of enterprises, techniques to measure and modes to increase innovation performance: benchmarking. Innovation marketing: Tools to reach the goals of enterprises. The success of innovation output. RR&Damp;D strategy of enterprises: R∧D collaboration of enterprises, the globalization of R∧D, outsourcing of R∧D activities abroad. Aims (competences): The aim of the course is to deal with relevant questions related to innovation on the level of enterprises. The course provides a framework to understand innovation and innovation process in enterprises, and to learn and analyze the innovation activity, the innovation potential and performance of enterprises, especially on the field of intellectual property rights. |
Literature: |
Fagerberg, J. – Mowery, D. C. – Nelson, R. (2005): The Oxford Handbook of Innovation. Oxford University Press, New York. ISBN 978-0-19-926455-1 Trott, P. (2008): Innovation Management and New Product Development. Pearson Education, Harlow, UK. ISBN 978-0-273-713115-9 OECD (2005): Oslo Manual: Guidelines for collecting and interpreting innovation data. Third edition. OECD, Paris. |
Course title: INTERNATIONAL ACCOUNTING |
Course description: |
Course topics:
Aims: Students will be able to:
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Literature: |
Essential readings: International Financial Reporting Standards (2012) IFRS Foundation (selected standards) IFRSs in your pocket (2012) Deloitte: IASPlus. Recommended reading: Journal of International Accounting, Auditing & Taxation. Elsevier Inc NY Journals. ISSN: 1061 9518. |
Course title: INTERNATIONAL FINANCE |
Course description: |
Course topics:
Aims: Students will be able to understand the logics how domestic finances are effected by international frames. |
Literature: |
Essential reading: Michael Melvin - Stefan Norrbin 2013: International Money and Finance. Eighth Edition, Elsevier, ISBN: 0123852471 Krugman, Paul R., and Maurice Obstfeld 2011: International Economics: Theory and Policy. 9th Edition. Addison-Wesley , ISBN: 0132146657 Recommended readings: ECB 2011: The monetary policy of the ECB (third edition, May 2011), http://www.ecb.int/pub/pdf/other/monetarypolicy2011en.pdf FED 2011: The Federal Reserve System: Purposes and Functions, http://www.federalreserve.gov/pf/pf.htm BIS 2011: Global liquidity – concept, measurement and policy implications, http://www.bis.org/publ/cgfs45.pdf IMF 2000: Debt- and Reserve-Related Indicators of External Vulnerability, http://www.imf.org/external/np/pdr/debtres/debtres.pdf IWG 2008: Sovereign Wealth Funds, Generally Accepted Principles and Practices — "Santiago Principles", http://www.iwg-swf.org/pubs/eng/santiagoprinciples.pdf BoE: The transmission mechanism of monetary policy. Bank of England, the Monetary Policy Committee Bean C. – Paustian A. – Taylor T. 2010: Monetary policy after the Fall. Federal Reserve Bank of Kansas City Annual Conference, Jackson Hole, Wyoming ECB 2010: Monetary policy transmission in the Euro area, a decade after the introduction of the Euro. ECB Monthly Bulletin, May 2010, pp. 85-98 Hamori, S. – Hamori N. 2010: Introduction of the Euro and the Monetary Policy of the European Central Bank. World Scientific, Singapore Obstfeld, M. – Shambaugh, J. C. – Taylor, A. M. 2005: The Trilemma in History: Tradeoffs Among Exchange Rates, Monetary Policies, and Capital Mobility. The Review of Economics and Statistics, vol. 87, no. 3, pp. 423-438 |
Course title: INTERNATIONAL FINANCIAL MANAGEMENT |
Course description: |
Course topics:
Aims: Students will be able to manage risk under global financial circumstances. |
Literature: |
Essential readings: Madura, Jeff 2000: International Financial Management. 6th edition, South-Western College Publishing, ISBN: 0324009550 Fabozzi, F. 2003: Capital markets: institutions and instruments. Prentice Hall. ISBN: 8120328108 Geert J Bekaert, Robert J. Hodrick 2011: International Financial Management (2nd Edition), Prentice Hall, ISBN: 0132162768 |
Course title: INTERNATIONAL POLITICAL ECONOMY |
Course description: |
Course topics:
Aims: Students will be able:
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Literature: |
Essential reading: László Csaba (2007): The New Political Economy of Emerging Europe. Akadémai Kiadó, Budapest, ISBN: 978 963 05 8459 3 Recommended readings: Bohle, D. - Greskovits, B. (2012): Capitalist Diversity on Europe’s Periphery. Cornell University Press, Ithaca and London, ISBN-10 0-8014-5110-8 Beáta Farkas (2011): The Central and Eastern European model of capitalism. Post-Communist Economies 23: (1) 15-34 |
Course title: INTERNATIONAL WEEK |
Course description: |
The basic idea of the International Week course is that on the 23-24-25 March, 2021, in course of the 13th International Week of the Faculty of Economics, University of Szeged, students have the possibility to register for 4 mini-courses in various fields of Economics and Business, taught in English, delivered online by foreign guest lecturers from partner institutions of the Faculty. By completing 4 mini-courses (4 hours per course + evaluation) from a provided list, students become eligible to earn the 5 ECTS credits of the International Week course. The list of the mini-courses will be finalized by the end of February, 2021. Students registered for the International Week course do not have to attend their other regular classes on 23-24 March, 2021. |
Course title: INTRODUCTION TO SOCIAL RESEARCH |
Course description: |
Course topics:
Aims (competences): After the course students will be better equipped to carry out their work on their thesis based on proper social science research standards. |
Literature: |
Babbie, E.R. (2010): The Practice of Social Research. 12th edition. Wadsworth, Belmont, CA, pp. 598, ISBN-13-978-0-495-59841-1 Murray, R. (2011): How to Write a Thesis. 3rd edition. McGraw-Hill, New York. pp. 325, ISBN-13: 978-0-33-524428-7 |
Course title: INTRODUCTION TO SOCIAL RESEARCH |
Course description: |
Course topics:
Aims (competences): After the course students will be better equipped to carry out their work on their thesis based on proper social science research standards. |
Literature: |
Babbie, E.R. (2010): The Practice of Social Research. 12th edition. Wadsworth, Belmont, CA, pp. 598, ISBN-13-978-0-495-59841-1 Murray, R. (2011): How to Write a Thesis. 3rd edition. McGraw-Hill, New York. pp. 325, ISBN-13: 978-0-33-524428-7 |
Course title: INTRODUCTION TO ACCOUNTING |
Course description: |
Course topics: The basic idea, segments and features of the accounting information system. The most important terms and definitions in bookkeeping: assets and liabilities, capital, financial statements, economic events and their effects on the balance sheet. The bookkeeping and the profit and loss statement in theory and in practice. The system of accounts and the accounts framework. The national and international regulation of accounting system. The financial statement in Hungary. Valuation principles and procedures (defining the acquisition cost and the book value). Valuation models (cost model, revaluation model, fair value model). Aims: The aim of the course is to entitle the students with the knowledge of understanding the most important terms of accounting and to introduce the bookkeeping of basic economic events. |
Literature: |
Anthony R. – Hawkins D. – Merchant K. (2010): Accounting: text and cases. McGraw-Hill / Irwin 13th edition. Part 1. ISBN 007337959X |
Course title: INTRODUCTION TO CONSUMER BEHAVIOUR |
Course description: |
Course topics:
Aims: Students will understand the cognitive, conative and affective processes that take place within the consumer decision making. They will learn how the different marketing activities affect the consumers’ behaviour. |
Literature: |
Mowen, J. C. – Minor, M. S. (2001): Consumer behaviour a framework, Prentice Hall, ISBN 0130169722 Zaltman, G. (2003): How customers think, HBS Press, ISBN 1578518261 Blythe, J. (2007): Consumer Behaviour, Cengage Learning, ISBN: 1844803813 |
Course title: INTRODUCTION TO ENVIRONMENTAL ECONOMICS |
Course description: |
Course topics:
Aims: After the course the students are going to have a basic overview of the most important topics of environmental economics. |
Literature: |
Hanley, N. – Shogren, J.F. – White, B. (2001): Introduction to Environmental Economics. Oxford University Press, New York. pp. 350, ISBN 0-19-877595-4 Field, B.C. – Field, M.K. (2006): Environmental Economics. An Introduction. 4th edition, McGraw-Hill/Irwin, New York. pp. 503, ISBN 0-07-313751-0 Ostrom, E. (1990): Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge University Press, Cambridge, pp. 280, ISBN 0-521-40599-8 |
Course title: INTRODUCTION TO ENVIRONMENTAL ECONOMICS |
Course description: |
Course topics:
Aims: After the course the students are going to have a basic overview of the most important topics of environmental economics. |
Literature: |
Hanley, N. – Shogren, J.F. – White, B. (2001): Introduction to Environmental Economics. Oxford University Press, New York. pp. 350, ISBN 0-19-877595-4 Field, B.C. – Field, M.K. (2006): Environmental Economics. An Introduction. 4th edition, McGraw-Hill/Irwin, New York. pp. 503, ISBN 0-07-313751-0 Ostrom, E. (1990): Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge University Press, Cambridge, pp. 280, ISBN 0-521-40599-8 |
Course title: MANAGEMENT |
Course description: |
Course topics:
Aims: This is an introductory course designed as an overview of the theory and practice of management. The aim of the course is to introduce students to the basic management categories and theories. |
Literature: |
Daft, R. L. – Marcic, D. (2007): Management: The New Workplace. Mason: Thompson ISBN-10: 0-324-42204-0 Jones, G. R. – George, J. M. (2010): Contemporary Management. McGraw-Hill, 7th edition, ISBN-10: 0078112699 Scott, W. R. (1998): Rational, Natural and Open Systems. Prentice-Hall, NJ, ISBN-10: 0132663546 Robbins, S. P. – Coulter, M. (2009): Management. 10th edition, Prentice Hall, ISBN-13: 9780132090711 |
Course title: MANAGEMENT |
Course description: |
Course topics:
Aims: This is an introductory course designed as an overview of the theory and practice of management. The aim of the course is to introduce students to the basic management categories and theories. |
Literature: |
Daft, R. L. – Marcic, D. (2007): Management: The New Workplace. Mason: Thompson ISBN-10: 0-324-42204-0 Jones, G. R. – George, J. M. (2010): Contemporary Management. McGraw-Hill, 7th edition, ISBN-10: 0078112699 Scott, W. R. (1998): Rational, Natural and Open Systems. Prentice-Hall, NJ, ISBN-10: 0132663546 Robbins, S. P. – Coulter, M. (2009): Management. 10th edition, Prentice Hall, ISBN-13: 9780132090711 |
Course title: MARKETING |
Course description: |
Course topics:
Aims: The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes. |
Literature: |
Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1 Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741 Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415 Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098 Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035 |
Course title: MARKETING |
Course description: |
Course topics:
Aims: The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes. |
Literature: |
Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1 Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741 Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415 Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098 Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035 |
Course title: MARKETING |
Course description: |
Course topics:
Aims: The aim of the course is to introduce students to the basic concepts of marketing. The students will be able to analyse the market and the marketing possibilities, understand and use the marketing tools and processes. |
Literature: |
Józsa, L. – Piskóti, I. – Rekettye, G. – Veres, Z. (2005): Decision-oriented marketing, Akadémiai Kiadó, Budapest, ISBN 963 224 784 1 Kotler, P. – Keller, K. L. (2006): Marketing Management (12th ed.), Prentice Hall, ISBN 0536359741 Kotler, P. – Armstrong, G. (2009): Principles of marketing (13th ed.), Prentice Hall, ISBN 0136079415 Lamb, C. W. – Hair, J. F. – McDaniel, C. (2011): MKTG. South-Western College Pub., ISBN 1111528098 Józsa L. (2003): Marketing strategy, Complex Kiadó Zrt, ISBN 9632247035 |
Course title: MARKETING CHANNELS |
Course description: |
Course topics:
Aims: Students present their understanding of distribution in marketing with working on case studies and making presentations in each topic for the seminars. |
Literature: |
Rosenbloom, B. (2005): Marketing channels – A Management View, Thomson, ISBN 0324390874 Martin, C – Peck, H. (2003): Marketing logistics, Butterworth-Heinemann, Amsterdam, ISBN 0 7506 5224 1 Coughlan, A. – Anderson, E. – Stern, L. (2005): Marketing Channels, Prentice Hall, ISBN: 0131913468 |
Course title: MARKETING CHANNELS |
Course description: |
Course topics:
Aims: Students present their understanding of distribution in marketing with working on case studies and making presentations in each topic for the seminars. |
Literature: |
Rosenbloom, B. (2005): Marketing channels – A Management View, Thomson, ISBN 0324390874 Martin, C – Peck, H. (2003): Marketing logistics, Butterworth-Heinemann, Amsterdam, ISBN 0 7506 5224 1 Coughlan, A. – Anderson, E. – Stern, L. (2005): Marketing Channels, Prentice Hall, ISBN: 0131913468 |
Course title: MARKET RESEARCH |
Course description: |
Course topics:
Aims: The students will be able to understand and use the various methods of marketing research and data analysis, and will be able to plan and conduct marketing research in real life environment. |
Literature: |
Malhotra N. K. (2011): Basic marketing research, 4th ed. Prentice Hall, ISBN 0132544482 Burns, A. C. – Bush, R. F. (2009): Marketing research, 6th ed. Prentice Hall, ISBN 0136027040 Malhotra N. K. (2009): Marketing research, Prentice Hall, ISBN 0136094236 |
Course title: MARKET RESEARCH |
Course description: |
Course topics:
Aims: The students will be able to understand and use the various methods of marketing research and data analysis, and will be able to plan and conduct marketing research in real life environment. |
Literature: |
Malhotra N. K. (2011): Basic marketing research, 4th ed. Prentice Hall, ISBN 0132544482 Burns, A. C. – Bush, R. F. (2009): Marketing research, 6th ed. Prentice Hall, ISBN 0136027040 Malhotra N. K. (2009): Marketing research, Prentice Hall, ISBN 0136094236 |
Course title: NEGOTIATION SKILLS |
Course description: |
Course topics:
Aims: The aim of the course is to introduce to the students strategies and basic practice of negotiation. Get familiar with the standard way of bargaining and make the individuals capable of developing their own successful methodology to asses and convince partners. The introduction contains international elements such as cultural differences and negotiation protocols. |
Literature: |
Roy J. Lewicki -Bruce Barry - David A. Saunders: Essentials of Negotiation. Mcgraw – Hill International Mark H. McCormack: What They Don’t Teach You at Harvard Business School. A Bantam Book Desmond Morris: Manwatching. Triad/Panther Books |
Course title: PROJECT LEADING |
Course description: |
Course topics: In our modern days delivering projects and handling a diverse project portfolio became a daily task for almost all of the enterprises. To become a competitive player on the job market, possessing all the relevant theoretical background about project management and individual project leading became an essential skill for an economist. Facing the challenges of project management in practice is the base on which the theoretical background should be built. The topics of the course are not limited to the system of the EU-funded projects and the content is not focused on the administration and financial reporting tasks of projects (the latter is discussed in the framework of project management course). The centre of this course is the pursuit and elaboration of creative and practical solutions for realistic problems related to real projects combining individual efforts with team work. The students can get an insight to the most relevant differences and similarities of the idea-project-tender triangle, together with gaining deep knowledge about the project and project portfolio related concepts. The practical project leading experience is given by providing active role for the students in leading a real project. The most important milestones are:
Aims: Aims (competencies): After the course the students will be equipped with relevant knowledge on the role of projects and project leading in the framework of organisations. They will have the ability to define the desired project results based on a (strategic) goal, also to identify the key players determining the project’s success. The students will be capable of elaborating the performance plans and to assess the effects of the risk indicators. The project control toolkit and the diverse solution scale for the successful project coordination will be known. In this way, the students will have the ability to be effective member of any small or medium-sized project team on their own professional area.. |
Literature: |
Susanne Madsen (2015): The Power of Project Leadership: 7 Keys to Help You Transform from Project Manager to Project Leader, Kogan Page |
Course title: PROJECT LEADING |
Course description: |
Course topics: In our modern days delivering projects and handling a diverse project portfolio became a daily task for almost all of the enterprises. To become a competitive player on the job market, possessing all the relevant theoretical background about project management and individual project leading became an essential skill for an economist. Facing the challenges of project management in practice is the base on which the theoretical background should be built. The topics of the course are not limited to the system of the EU-funded projects and the content is not focused on the administration and financial reporting tasks of projects (the latter is discussed in the framework of project management course). The centre of this course is the pursuit and elaboration of creative and practical solutions for realistic problems related to real projects combining individual efforts with team work. The students can get an insight to the most relevant differences and similarities of the idea-project-tender triangle, together with gaining deep knowledge about the project and project portfolio related concepts. The practical project leading experience is given by providing active role for the students in leading a real project. The most important milestones are:
Aims: Aims (competencies): After the course the students will be equipped with relevant knowledge on the role of projects and project leading in the framework of organisations. They will have the ability to define the desired project results based on a (strategic) goal, also to identify the key players determining the project’s success. The students will be capable of elaborating the performance plans and to assess the effects of the risk indicators. The project control toolkit and the diverse solution scale for the successful project coordination will be known. In this way, the students will have the ability to be effective member of any small or medium-sized project team on their own professional area.. |
Literature: |
Susanne Madsen (2015): The Power of Project Leadership: 7 Keys to Help You Transform from Project Manager to Project Leader, Kogan Page |
Course title: PROJECT MANAGEMENT IN THE EUROPEAN UNION |
Course description: |
Course topics:
Aims: The aim of this course is to provide students essential knowledge about project management. Students will learn and execute the basics of project proposal writing, teamwork and dissemination trough a case study during the semester. |
Literature: |
Imreh Sz. (2008): Management of EU-Funded Projects – Uniós projektek menedzselése. JATEPress, Szeged. Imreh Sz. (2003): Some effects of the European Charter for SME’s in the South Great Plain Region. In Lengyel, I. (ed): Knowledge Transfer, Small and Medium-sized Enterprises, and Regional Development in Hungary. JATEPress, Szeged, pp. 193-210. EC (2004): Project Cycle Management Guideline, Brussels, EuropeAid Cooperation Office. http://ec.europa.eu/europeaid/multimedia/publications/publications/manuals-tools/t101_en.htm |
Course title: PROJECT PLANNING, DEVELOPMENT AND ANALYSIS |
Course description: |
This course focuses on project planning, implementation, monitoring and evaluation. This time 0government and non- government organization are highly demanding experts with a knowledge of monitoring and impact evaluations. The course is organized into four major chapters. The first chapter is devoted to the basic concepts and cycles of a project. The second chapter deals with financial analysis and appraisal of projects. The third and the fourth chapters discuss the concepts of project monitoring and evaluation. Course topics:
|
Literature: |
Chandra, P. (2002) Projects: Planning, Analysis, Selection, Financing, Implementation and Review. Gittinger, P. (1982) Economic Analysis of Agricultural Projects (World Bank) 2nd Edition. Shahidur R., Gayatri b., and Hussain A. (2009) Handbook on Impact Evaluation Quantitative Methods and Practices. James P. Lewis (2005) Project Planning, Scheduling & Control, 3rd Edition. Potts, D. (2002) Project Planning and Analysis for Development. |
Course title: PUBLIC FINANCE MANAGEMENT |
Course description: |
Course topics: The curriculum gives a comprehensive picture on the connection of public politics and the functioning of public finance, the audit of ensuring resources and of the realization of the expenditures – the financing of the central budget.
Aims: The aim of the course is to introduce students to the basic concepts of public finance and to the system of the state budget, with special emphasis on the relationship between fiscal and different departmental policies. |
Literature: |
Cullis J. – Jones P. (1998): Public Finance and Public Choice, Oxford University Press, ISBN: 978-0198775799 Stiglitz, J. E. (2010): Economics of the Public Sector, W. W. Norton & Company, ISBN: 978-0393966510 Barr, N. (2004): Economics of the Welfare State, Oxford University Press, ISBN: 978-0199297818 Langdana, F. K. (2002): Macroeconomic Policy: Demystifying Monetary and Fiscal Policy, Springer, ISBN: 978-1441945969 |
Course title: RESEARCH AND DEVELOPMENT IN THE EU |
Course description: |
Course topics:
Aims: Students will be able to:
|
Literature: |
Essential reading: Buzás, N. – Csonka, L. – Csuhaj, K. – Kovács, T. – Vilmányi, R. (2008): Research and Development in the EU. JATEPress, Szeged. ISBN 978 963 482 877 8 – ISBN 978 963 482 880 8 Recommended readings: Eurostat (2012): Science, Technology and Innovation in Europe. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-21874-3 European Commission (2012): European Competitiveness Report 2012: Reaping the Benefits of Globalization. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-26948-6 European Commission (2008): A more research-intensive and integrated European Research Area. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-10173-1 |
Course title: RESEARCH AND DEVELOPMENT IN THE EU |
Course description: |
Course topics:
Aims: Students will be able to:
|
Literature: |
Essential reading: Buzás, N. – Csonka, L. – Csuhaj, K. – Kovács, T. – Vilmányi, R. (2008): Research and Development in the EU. JATEPress, Szeged. ISBN 978 963 482 877 8 – ISBN 978 963 482 880 8 Recommended readings: Eurostat (2012): Science, Technology and Innovation in Europe. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-21874-3 European Commission (2012): European Competitiveness Report 2012: Reaping the Benefits of Globalization. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-26948-6 European Commission (2008): A more research-intensive and integrated European Research Area. Publication Office of the European Union, Luxembourg. ISBN 978-92-79-10173-1 |
Course title: SERVICES AND INTELLECTUAL PROPERTIES IN THE GLOBAL ECONOMY |
Course description: |
Course topics:
Aims: Students will:
|
Literature: |
Essential reading: Stern, R. M. (ed.) (2001): Services in the International Economy. University of Michigan. (ISBN: 0-472-11217-1) – relevant articles Korah, V. (2006): Intellectual property rights and the EC competition rules. Oxford. (ISBN-10: 184113614X, ISBN-13: 978-1841136141), relevant articles. Recommended readings: Motta, M. (2004): Competition Policy: Theory and Practice. Cambridge University Press (ISBN: 9780521016919) Pugatch, M. P. (ed.) (2006): The Intellectual Property Debate. Perspectives from Law, Economics and Political Economy. Edward Elgar Publishing Limited. (ISBN-10: 1-84542-038-1, ISBN-13: 978-1-84542-038-3) |
Course title: STATISTICS I. |
Course description: |
Course topics:
Aims: Improve your statistical literacy In the case of a given problem
|
Course title: STATISTICS I. |
Course description: |
Course topics:
Aims: Improve your statistical literacy In the case of a given problem
|
Course title: STRATEGIC MANAGEMENT |
Course description: |
Course topics:
Aims: Students will be able to:
|
Literature: |
Mintzberg, H. – Ahlstrand, B. – Lampel, J. (1998): Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. 416 pages, Free Press, ISBN – 10: 0684847434 Kim, W. Ch. – Mauborgne, R. (2005): Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, ISBN: 978-1-4221-4798-6 Christensen, C. M. – Raynor, M. E. (2003): The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business School Press, ISBN: 1-57851-852-0 Kaplan, R. S. – Norton, D. P. (2000): The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business School Press, ISBN: 1-57851-250-6 |
Course title: STRATEGIC MANAGEMENT |
Course description: |
Course topics:
Aims: Students will be able to:
|
Literature: |
Mintzberg, H. – Ahlstrand, B. – Lampel, J. (1998): Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. 416 pages, Free Press, ISBN – 10: 0684847434 Kim, W. Ch. – Mauborgne, R. (2005): Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, ISBN: 978-1-4221-4798-6 Christensen, C. M. – Raynor, M. E. (2003): The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business School Press, ISBN: 1-57851-852-0 Kaplan, R. S. – Norton, D. P. (2000): The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business School Press, ISBN: 1-57851-250-6 |
Course title: THE EUROPEAN UNION IN THE GLOBAL ECONOMY |
Course description: |
Course topics:
Aims: The interpretation of world economic processes and related information will be easier with such a brief insight into the basic relations of world economy. The course’s aim is to induce autonomous deliverance based on the heard updated information about global economy and the EU as well. |
Literature: |
Krugman, P. R. – Obstfeld, M. (1994): International Economics: Theory and Policy. HarperCollins, New York, 795 p., ISBN 0 673 52186 9 – certain chapters Stiglitz, J. E. (2010): Freefall: America, free markets and the sinking of the world economy. New York, N.Y, Norton, 443 p; ISBN 978 0 393 33895 9 O'Mahony, M. – van Ark, B. (eds) (2003): EU productivity and competitiveness: an industry perspective: can Europe resume the catching-up process? European Commission. – Luxembourg: Office for Official Publications of the European Communities, 273 p., ISBN 92 894 6303 1 Baron L. Whitley (ed.) (2010): European Response to the Financial Crisis. Nova Science, New York, N.Y. 119 p., ISBN 978 1 60876 817 2 European Competitiveness Report 2011 - Commission staff working document SEC(2011) 1188 / European Commission. Luxembourg: Office for Official Publications of the European Communities, 237 p.; ISBN 978 92 79 21691 6 |
An inspiring presentation on a unique and organic Health Protocol straight from Scandinavia will be presented for the first time in the University of Szeged by Bernadette Varhelyi, primary expert on the subject, International Business Partner of ZINZINO and a former student of the University of Szeged.